One of the biggest names in snowmobiling, Brett Turcotte, joins us at Hay Days. From the backcountry to throwing tricks on the freestyle track, Brett has been pushing the limits of snowmobiling for over two decades.
Brett shares how he got his start and landed a pro contract at 13, his days filming with Slednecks and how the industry has changed since then, the one decision he would redo after 20-plus years as a pro, and the behind the scenes story of his new partnership with Deviant Ink.
Guest

Brett Turcotte
Brett is a freestyle and backcountry snowmobile rider from British Columbia, a 10-time X Games medalist, and one of Deviant Ink's signature athletes. He co-hosted this episode a year after breaking his leg, and runs the Tee Off with Turcotte golf tournament for the Hunter Hull Memorial Foundation.
Show notes
- 5:41A 20-hour drive to Beausejour, Manitoba, and the business card that led to a pro contract at 13
- 7:292008: snowcross silver at X Games Aspen in his pro rookie year
- 10:12Filming Slednecks on snowcross race sleds, late season, on about 10 gallons of fuel
- 13:20The one decision he would redo: leaving snowcross for freeriding sooner
- 15:07The first backflip on a Timbersled snow bike, on a bone-stock KX450
- 16:32The blurred line between pros, ambassadors and affiliates
- 20:36Why his three biggest YouTube videos this year are his daughter racing motocross
- 23:15Eight screws in his fibula and a 20-hour drive home after surgery
- 25:33The text from Chad at Backwoods BMP that got him to Hay Days
- 27:00How Deviant Ink cold-messaged Brett on Instagram
- 38:19His three mods for a stock Polaris Boost 155 Khaos
- 39:07The wolf shirt behind his last seven X Games medals
I probably would have started backflipping sooner. I got to a point in my snowcross career where I was one of the guys, but I wasn't the guy.
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That's always kind of been my motto: if it's not scaring me, I'm not doing it.
Questions answered in this episode
How did Brett Turcotte get his first sponsorship?
He started on snowmobiles with his dad and moved from motocross into snowcross. At a national race in Beausejour, Manitoba, he swept his junior classes, and the Blair Morgan racing team manager, who lived nearby, gave him his card. Brett signed his first professional contract the next summer, in 2003, when he was about 13. 5:41
What was Brett Turcotte's first X Games medal?
A silver medal in snowcross at the 2008 Winter X Games in Aspen, his pro rookie year. He was the only Blair Morgan rider to make the main that year. That same spring he filmed his first segment for Slednecks 11 in Whistler. 7:29
Who did the first backflip on a snow bike?
In this episode Brett confirms he was the first to backflip a Timbersled snow bike, on a full length 129 Yeti kit with a bone-stock KX450 and a Pro Circuit slip-on. He says he barely rode snow bikes after that, though he later won gold and silver in Snow Bike Best Trick at X Games. 15:07
Why did Brett Turcotte partner with Deviant Ink?
Deviant Ink first messaged him on Instagram, and talks picked back up after the Jackson Hole Hill Climb. Brett says the deal offered more than stickers on a sled: help with his brand, SEO and the parts of his career he felt he was struggling with, plus wrap quality he liked. He made the decision together with his wife. 34:01
What mods does Brett Turcotte put on his sled?
For a stock Polaris Boost 155 Khaos, his three picks are Turcotte handlebars from CFR, IBEX clutching, and Backwoods BMP bumpers, rail braces, wheels and subframes. In his words: make it more responsive, make it stronger and more durable, and put the control in his hands. 38:19
This silly looking wolf shirt I wear every time I go to the X Games. The last seven X Games medals I've got, I was wearing that shirt.
Full transcript46 minutes · 12 sections
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Lightly edited for readability. Click any timestamp to jump the video to that moment.
0:00 Intro
All right. Hey, welcome back. We're battling with the sun, so we're going to be high and tight right here.
Lean in, lean out.
Yep. But we're back at Sledder Cast here. Season two, at North Branch, Minnesota. It's the official start to winter.
It is the official start. Hey, it got a little cold today. A little chill in the air.
It's back to hot though. So it's a great time for a podcast.
It's amazing to be sitting out here, dude. The sun's starting to set. The swaps are going to start firing.
Oh, yeah. It's just about to come alive. We can feel it. Before we get into things, I've got a question for you. Attention spans nowadays are such a small window, right? Everyone is trying to capture eyeballs. So we're going to publish this episode, and you're probably going to see it on some sort of hit on Instagram somewhere. What is that thing you can tell the person who's swiping right now that's going to get them to stop and say, "Oh, I actually want to watch this entire episode"?
I guess I like to just live my life where it's like brain off, balls on, you know? You get yourself so nervous, you get to that point where you just have to shut your brain off to get over that next step. And I feel like that's what I try and do with my career, with my family, whenever I get put into a situation where it's now or never, or make or break. Brain off, balls on.
I like it, because you can totally psych yourself out and shut yourself down, right? If you're thinking too much about it, you start stepping on your own feet and you start backpedaling.
When I get into those situations, I only have one option, and that is to commit and to move forward. There's no half-assing it.
Awesome. I guess if I were to say anything, you are wearing a Deviant Ink sweatshirt right now, so we may get into that later on in the episode.
I picked up a fresh shirt when I was at the booth.
Yeah, we gave you a good deal on it. So, let's get into things. Brett, you've done a few podcasts throughout your career. I really enjoyed the podcast you did with 509.
Yeah, that was a fun one.
I kind of dissected that one to prep for this interview. I didn't really want to ask a lot of the same questions, so I hope we do a good job and mix things up a little bit.
100%.
2:44 How Brett got a sponsorship at 13
Just the beginning, I remember 2003 was my first professional contract. I was a kid, dude. I was like 13.
13. Almost 21 years ago, right?
Yep. It's a trip.
How did you get started at 13 years old? How did you position yourself in a way where you were able to get a professional contract at 13?
Honestly, man, I just grew up having fun, and whatever was fun for me, my dad and I were doing it. It's funny, because I go back to this story all the time. I was in hockey as a young kid, 10 or 11 years old. My brother was eight or nine. He was a goalie on our team and I was defense, and I would just go in and clean the crease out, get kicked out of games, multi-game suspensions. Finally my dad pulled me to the side and said, "You either get serious about playing clean hockey or you're going to get pulled from the team and you're coming with me riding on the weekends." And I was like, "What do you mean?" He's like, "You can come snowmobiling with me and I'll teach you how to ride." I'm like, "Hell yeah, I want to do that."
So my mom would take my younger brother to the rink and my dad and I would go snowmobiling. The first time I was on snowmobiles was maybe 5 years old, but that was kind of the turning point.
A little bit of divide and conquer from the parents.
A little bit, yeah. My brother went off to be an excellent hockey player and I went on to be a pretty all right snowmobiler.
Pretty decent.
So that's kind of where it started. And I always raced motocross as a kid, from the time I was seven, even till now. What was that? We just got buzzed by something. I don't know if you guys picked that up, but I saw the shadow come over.
I've spent a lot of time in the industry, and it's cool to reflect back and see where it all started. Racing motocross, then transferring over. I found out about this sport called snowcross, I got to borrow a sled for one race, and I went out and I won. The next year my dad bought me my own sled and we went to all the races in our area, and I was winning.
Did that tick a lot of people off? This dude just shows up and takes places, right?
I think it did. At that time there were three different junior classes. It went from fan-cooled sleds to liquid-cooled sleds to what they called senior junior, where you could be up to 16. I would go in and sweep those classes all on one fan-cooled sled. I had a really successful first year of racing. The following year, another rider my dad had sponsored suggested we go out to Beausejour, Manitoba, and do this national race. I was like, "Oh yeah, that'd be fun." So we drove 20-something hours in the truck and got to this race, and it was an experience, man. It was crazy.
I went there not knowing what to expect, and same thing, I swept all my junior classes and was doing all the biggest jumps on the track. I had an awesome weekend. It just happened that it was an off weekend for the national series in the States, and the Blair Morgan racing team manager lives near Beausejour. He was just there chilling and watching, and I guess I was the standout of the day to him. He came over, gave me his card and invited me to come check out the shop, and that next summer is when I signed my first contract.
Wow.
Yeah, it was crazy. It all happened so fast.
It sounds like right place, right time, but with the trajectory you were on, it was just a matter of time before it was going to connect.
Yeah, 100%. I was pretty dominant in my class at that age. It's funny to think about, this 12-year-old kid, but it didn't matter what series we went to, what racetrack, or what type of surface we were on, I was able to figure it out. And those things I learned as a 12-year-old carry through to my riding day to day now. So it's pretty cool to have that.
7:07 Filming with Slednecks, then and now
So fast forward a few years and we're talking Slednecks. What was it, Slednecks 11?
11 was my first appearance.
Your first appearance, which would have been 2008. So you were five years into your career. You were 18?
I was 18 at the time. 2008 was actually my first year I got an X Games medal. I got a silver medal at the Winter X Games in snowcross.
Oh wow. Sweet.
That was a really gnarly one, because that year there were four of us racing pro class for Blair Morgan, and none of the other three made the main. I was the only Blair Morgan racer to make the main, and it was my pro rookie year. I got a good gate pick, got out to a decent start and kind of just smashed and passed my way towards the front. I think my final pass for second was with D.J. Eckstrom or one of the Amsoil guys, and I got into second with half a race to go. The sickest part about that whole deal was Blair was on my pit board, so he was the one communicating to me on the track what kind of gap I had. Tucker was long gone. Tucker was out doing Tucker things. It was really a race for second.
I got into a good pace and I felt comfortable. Like I said, a young kid. We're at Aspen, at 9,500 feet of elevation, and I was in good shape, and that race came so easy to me. That's when the medals started to come out. I was like, "Oh shoot, dude, I've got a snowcross silver medal." So it's really cool that of all my X Games accomplishments, I do still have one from racing.
That's cool.
And then that spring I took one of my practice sleds and got invited out by the Slednecks crew in Whistler to go and film with them. As a kid I grew up watching those movies and I aspired to be Jay Quinlan and Garth Kaufman and Chris Burandt, all those dudes I looked up to. Now I was in the same film as them, and that was an accomplishment in its own. And much like the rest of my career, it just started snowballing.
In that season, Slednecks 11, were you one of the youngest guys?
I think I was one of the youngest guys in there for sure. I filmed a co-segment with Cory Davis, and I think we're only a few months apart.
For someone who was super young, or who can't recall what those videos were like, what's the difference between now, when you go out and film content, versus the Slednecks days? What was the different look?
It was definitely a different era. Nowadays we're seeing a lot of deep snow content and softer landing type snow conditions. The cliff drops have always been done midwinter, but as far as the big jumps go, we were doing them late season back in the day, because we were using snowcross race sleds in the backcountry. We needed the firm snow, and we needed to be able to get around on only about 10 gallons of fuel, you know what I mean? So it was different in the sense that we didn't really know what the limit of our snowmobiles was, but we were certainly trying to push it, and it wasn't always in favorable conditions. When you stepped off, it freaking hurt, because it was hard snow.
In that era you could also be a little more patient with the content you were creating, because if you're filming a video part, that video doesn't come out until the next fall. So you had a little bit of leeway on days here and there, if the weather didn't want to cooperate or you just weren't feeling it that day. There'd be times we would leave a feature and come back to it the next day, and not have that pressure of, "Oh, we need to get this shot up for this sponsor by tomorrow." It was long-form content and you looked at it that way.
Nowadays, when I'm going out filming and doing social media, whether it's my own YouTube or a sponsor fulfillment, it seems like everything is now, now, now. You're constantly trying to re-up your last best post.
Ride, produce. Look at the metrics, see what went well, what didn't.
Yeah, ride, produce. At a certain point you almost feel like you start chasing the dragon a little bit. You've got this carrot dangling out in front of you and you're just trying to come up with the next best thing. But because everything is so rapid fire now, it also helps me push myself to get more creative with ideas that might otherwise take me a couple months to wrap my head around. I'll see something someone else has done and I'll be like, "Oh, I could put my own little tweak on it by doing it like this, and the outcome might look like that. That would be really rad." Then the next ride I go out, I get to try that. Whereas back in the Slednecks days, a film would come out a full season after it was filmed. You didn't know what people were up to or what the new thing was.
That's huge. Even just playback. You go film something nowadays and they can throw it in a Dropbox or AirDrop it to your phone, and you can see it almost instantly.
Super fast. Back then I wouldn't even really get to see my segments until they were out on DVD. Nowadays you can hop on a Teams meeting, do a screen share and be like, "Here's your segment. Should we run this clip long, or do you want it cut short? Should we speed ramp it?" You can almost co-produce just over the computer.
13:20 The one decision he would make differently
We're still on this 20-plus years of being in the sport. If you could go back and change a decision, or replay an experience and do it over again, within the industry, what would that be?
I probably would have started backflipping sooner. Honestly, I got to a point in my professional snowcross career where I was one of the guys, but I wasn't the guy. I was right in that top five bubble, right on the edge of, is it worth the small salary in the winter to go chase winning earnings, or do I find something else to do and just film segments and have fun?
When I actually made the decision to go strictly freeriding, everyone around me was losing their minds over it. They were like, "But you've done this, and you guys have invested in that, and your whole life you've worked towards the snowcross thing, and you're right there. Just keep going." And I feel like maybe I had just lost a bit of the go. I was like, "No, I just want to freeride and have fun and make film segments." But I honestly wish I had done that sooner, because I even missed the sweet spot of snowmobile freestyle at X Games. I was on the tail end of it. I didn't get to sink my teeth into the meat of it. So if there was one thing I could change, it would be making that decision a little sooner. But I'm still forever thankful for the career and the life I've been able to have.
Speaking of backflips, correct me if I'm wrong, but weren't you the first to pull a backflip on a Timbersled, the first ever snow bike?
Yeah. It was on a Yeti at the time. Full length, 129, with a bone-stock KX450 and a Pro Circuit slip-on exhaust. I did that and kind of checked that one off. I honestly didn't even snow bike much after that. I just wanted to be the first guy to flip it.
So how many of the early snow bike backcountry guys were like, "You dog"?
Reagan was pissed, dude. Reagan Sieg. I know he always wanted to try it.
I think we had Brock Hoyer on last winter and he mentioned something like that. "That dog. He just came in and did a backflip."
I stepped in, stepped out. I tried to keep it rolling a little bit with the Timbersled thing. I'd go to X Games and race some snowcross on it, but I was so invested in my freestyle career at that point that the racing was just another event to be a part of and give my sponsors some value. It wasn't my forte by any means. But then they introduced Snow Bike Best Trick, and I got into that and got a gold medal and a silver medal in there. We were heavily modifying our snow bikes. We would take the tracks and cut them down to about 90 inches. It was pretty much a dirt bike wheel that just looked like a track on the back.
16:32 Pros, ambassadors and affiliates
Nice. From your point of view, what's been the biggest change within the snowmobiling industry that you've seen over the last 20 years?
I think one of the biggest ones I'm seeing now, or even feeling now, is that there's a pretty thick blurred line between what people now call a professional versus an ambassador or an affiliate. Before, it was pretty cut and dry, black and white. If you were a pro, you'd done this, you'd accomplished this, and you'd earned that. Nowadays, as an ambassador or affiliate of a brand, you can bring yourself to that top tier pretty easily and kind of sit in that blurred line a little bit, which I can see has its pros and its cons.
Honestly, coming from my side of it as an established brand in the industry, I can see the benefit for these companies to have ambassadors that are just bringing everything they've got. They get given an inch and they'll take a mile. Where I almost have to be a little more picky and cautious with the brands I work with, so I don't dilute my outreach and get a million stickers put on the side of my snowmobile. In a perfect world I would have four title sponsors and keep everyone on an equal playing field, but that's not really the game we're in now. There are affiliate programs and ambassadors, and I think it's really great to see the industry evolve in that way. It gives people something to shoot for.
If you're really good on social media and you're an okay snowmobiler, but you can get the angles and get the light right and you're creative, that might earn you a free set of skis or a free wrap. Whereas back in the day it was, "Okay, let's see your results and see if you're worthy of getting on the program. If you get on the program, this is what we can do for you."
I'm brutally honest that I'm really happy I got through my career before the whole social media wave kicked in. Even now I still feel like I'm playing catch-up on the content creator side of things, but I'm kind of right in the sweet spot where I'm just rolling with it.
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19:59 Family, motocross and elk season
Well, from the sidelines, from our perspective, I think you've done a pretty good job with the consistency. A lot of guys will shut down during the summer. It's kind of their time to regroup, and you seem to keep a pretty steady pace throughout the year.
I try to. I try to mix in a bit of moto, a bit of family, a bit of fishing and outdoors. As much as my outreach is snowmobiling, I like to be thought of more as just an outdoor enthusiast. I just love being outside, whether that's fishing with my family, or hunting, or lately we've been going to the golf course a whole bunch, or racing motocross with my daughter. The funny part about a lot of that is that my three biggest videos on my YouTube channel this year have been my daughter racing motocross.
Really? That's actually pretty cool.
Yeah. As much as I don't want to be like, "Hey Hudson, we need to go make some videos today," there's obviously some sort of catch there and it's working. My wife's away racing motocross with her this weekend. I'm here at Hay Days and they're at home racing bikes. She's catching content, and when I come home from this trip I'll sit on the computer for a day or two and edit, hammer through it and throw it up. It's cool to see that.
It's a family affair for sure in the Turcotte residence.
Somebody referred to me the other day as another version of the Deegans, and I'm like, "Yeah, kind of. A little bit." It's cool to see that my fans, the people who follow me, are also interested in seeing the family side of things. How I help my daughter race, and how my wife is capable of working on the fifth wheel and going to a race without me even being there. It's really interesting to see the feedback.
So, we're down in Idaho. Big hunters down there. And I know you like to tangle in the old elk woods.
That's right. We'll call it the elk woods.
Now that you have this, that kind of puts a little damper on some things, right?
It does a little bit, definitely. We're right on the edge of our season opener, and I'm moving around a little slow right now with the broken foot, but I'm still going to get out there. I've got a Polaris Ranger crew cab at the house, and it'll get me to where I need to go. Then I can kind of crutch into some ridges and bugle and call and try to get an answer. Hopefully I can try to make a play. But I'm not going to be spending as much time roaming around.
Do you mostly do rifle, or archery?
Mostly rifle. Our rifle season starts on the 10th of September.
Wow, that's early.
Yeah, so it's nice. It doesn't make sense for us to bow hunt our elk, because the bow season starts on the 1st. And most times, even when we're rifle hunting them, I'm calling them to bow range anyway. So it's pretty fun.
23:15 The broken leg and the text that got him to Hay Days
That's true. So, speaking of the leg. We'll publish this, it'll go live in late October or the 1st of November. So you'll be at, what, 6 weeks maybe?
We're in that six-week window. This is a six to nine week healing process on the fibula. I gave myself a bit of a spiral fracture down my fibula, and they went in there and hammered eight screws into it. They've got one anchor screw going through the fibula into the tibia, and that's holding everything tight, because I had a little bit of ankle dislocation initially. There was a big gap between the bottom of my tibia and my talus. With that anchor screw going through the fibula, it pulls the talus in tighter to the bottom of the tibia and locks it all together. There's a cluster of screws at the bottom of the plate, and then there's a massive one that goes through one bone, through the gap and into the next bone.
Wow. You're talking to a dude who hasn't broken a single bone in his entire life.
So I'm lucky. Now I've got one in the left leg and one in the right leg. Almost the exact same injury.
You had to get the matching hardware in there.
So now I'm well balanced.
There we go. You're still a little black and blue.
I'm a little bruised up.
I shot you a text, like, "Hey, just making sure we're still good on the podcast. Here's the outline." And you're like, "I just broke my ankle. I don't know if I'm coming out to Hay Days now. We may have to do it at a later date." And then some strings were pulled, and now you're here.
Honestly, I had surgery Monday, and I had a 20-hour drive home to get my kids to their first day of school for the year. Nikki and I drove our asses off and made it back home. We got in at about 8 o'clock and the kids were off to school at 9:30. Through that drive I was making the texts, making the calls. There's a list of guys who were expecting me to be at Hay Days, and I was telling them, "Hey, I don't know if I can make it."
And I texted Chad at Backwoods, and he's like, "Hold on. I'm about to board a plane, but hear me out." As I'm pulling into my driveway after a 20-hour drive, he sends me this massive spread about how much it would mean to him and the entire industry. That you can't do Hay Days without having Brett Turcotte there. That one struck me emotionally. I teared up for a bit. I was reading it to my wife and I could hardly hold it together.
What a guy.
Hearing it from an industry peer like that. He's like, "Not that we need you to be out here, but the entire world needs you to be out here." I'm glad I made the decision and got the help from Backwoods BMP to be out here, because I was going to just sit at home and probably go to the motocross track and watch my daughter race.
Which wouldn't be a bad alternative, right?
Not a bad alternative for sure. But there's nothing worse than racing through the phone. My wife's got a good handle on it, though. I'm really honored to just be able to be here. I was really questioning how good my ankle was going to feel, and luckily it feels good.
27:00 How Deviant Ink reached out
That's good, man. Well, we've got kind of a last segment here. I thought this would be interesting. We hinted at the Deviant Ink sweatshirt you're wearing. You're new to our world. Fresh guy.
A fresh guy. I'm the green hat, dude.
You're the greenie here at Deviant Ink. I thought it'd be interesting to talk through, for someone at your caliber, what it looks like and what it takes for a company to build up and present themselves in a way where they're able to have conversations like this with you. And ultimately to get someone to make a decision to change things up from the norm. I've got our perspective and I'd be happy to share that.
Send it out there.
I guess I can kick it off and you can follow it up. Obviously, as a company in the industry, it's super competitive, and the industry is relatively small. We have a board of people we would love to partner with, that we would love to help grow in the industry as much as they help us grow. And of course your name is on that board, and it's been on that board for a while. You have to pick and choose and make sure you've done your homework and you're doing the right things as a business, so that you don't look like a fool, or a bozo, when you just open up and expose yourself.
So we're on a sled trip in the winter, we've got a decent drive, and we're like, "Is it time?" "It's time." So we pull up the old Instagram. We're like, there's no way he's going to respond to us, but at least we made an effort, and maybe I can find his email somewhere and we can follow up down the road. We shoot this message off. We reread it. We wanted to make sure it was just perfect. Really it was about five minutes. We're like, "Okay, should we do it? Should we do it? Yeah, we're doing it." So we send it.
On Instagram you can see when it's been seen, and you can even see if someone's messaging back.
There'll be a bubble.
Yeah. And lo and behold, Brett Turcotte, within about three minutes, is replying. We're like, "Holy crap, he's responding to us. He's probably telling us to get lost. Get out of here, kids." And you had a pretty respectable reply, very professional. It obviously wasn't a yes, but it wasn't a no, which was like, okay, we've got some room here that we can maybe work with. And that's kind of how we left it for a while.
I feel like it got left undelivered. I read it and then it just kind of sat there for a while.
Yeah. And it wasn't until, we're just across the mountains from the Jackson Hole Hill Climb, and being at that event. At the last Jackson Hole Hill Climb we were sitting up top. It was the run you made where you jumped the top cat track, over the fence, and you go backwards and bail off the sled. We had literally just pulled up to the top, walked off, and we were right there.
No way.
And we were filming, and I'm like, "That guy. This is a sign right here." And what impressed me the most is two hours later, everyone else on that mountain is going back, relaxing, eating, whatever they're doing. You're on the freestyle track just banging it out in the rain. A gnarly storm.
Yep. Saturday at Jackson is always a massive day for me.
I'm like, this guy golfs, hunts, does all the snowmobiling stuff, has a family. If I could mold or build the perfect individual that I would want to work with as the owner of a company, this is a dude I would love to be around and work with.
31:53 Brett's side: all or nothing, and why he signed
I appreciate that a lot. Honestly, I appreciate that a ton.
So that just stuck in my mind, and we picked things back up. And now we're here.
From my perspective, this industry is really small. I remember the message coming in, and I don't exactly remember the wording of my reply, but you're right. It was kind of like, "Hey man, I'd be interested in checking this out. I know who you guys are and I'm familiar with the way things work."
As far as me having my fingers in everything, I try to just have the most fun possible doing whatever it is I'm doing at the time. That's always kind of been my motto: if it's not scaring me, I'm not doing it. That's where it comes back to Jackson. That was one of my qualifying runs. I had a lot of guys in my class who were really fast, and I had to absolutely send it to make it into finals. I wheelied out the top and got up onto the island.
I'm going to overlay that video right on this episode, because I was filming.
I got up onto the rear idler wheels and I saw a chunk of snow up in front of me. If I let off, that thing was going to buck me up over the bars and send me face first into that wall. So intuition kicked in and I just held it wide open, kept it on the rear wheels, slapped off the wall and jumped across the road.
I feel like that's how I treat everything in life. It's all or nothing. I've lost some X Games medals living my life that way, and I've learned the hard way in lots of other things, but I also just try not to leave anything on the table. Keep things spicy, keep it interesting.
So when you guys approached me, I was like, this is a pretty wicked opportunity to re-up my brand, have a fresh look and a fresh start with a company that's open to my suggestions and all ears. I told you the places in my career where I feel like I'm maybe struggling a little bit, and immediately you reached out like, "No, we can help. We can reconstruct this, we can do this for you." SEO and all of those things bring so much value to my entire program. It's more than just stickers on a snowmobile, and seeing that value outside of the stickers meant a lot to me. That was one of the main factors where I was like, you know what, this is a good move for me. The look is good, the quality of the product is amazing, and being able to have a bundled package where I can tick a bunch of boxes off really helped make the decision.
That decision was with my wife. This is a partnership I share with her, so any time I have these opportunities, she and I go back and forth on it. "Maybe we should ask this, or we should change that." With this deal it was pretty straightforward. I was just like, "This is what I need from a brand, and this is what I can return." And obviously my brand carries beyond just snowmobiling, so being able to look at me as an outdoor enthusiast, like I said earlier, there's publicity 365. It's not just December till April.
35:57 The signature wrap
Well, we do have some things coming up, and by the time this goes live we've probably already released a little teaser. We're trying to figure out what that teaser is going to be, but I think we'll dial it in in the next couple days. The signature wrap, of course, we'll start working on that.
Yeah, that's going to be in the works here soon. I've got some snowmobiles coming, and we've got a pretty good idea for the signature wrap. We talked about it before. A nice clean factory look with a little bit of spark in it. I'm excited to get that thing out on the snow.
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So ideally, when we publish this podcast, we're also dropping the signature wrap at the same time. I don't know if I just signed ourselves up for something.
You just set yourself up.
We just set ourselves up. We've got an end date goal.
We do. There we go. I like it.
37:39 Lightning round: three mods
Well, we end every episode with the same two questions. Everyone gets these two questions. The first one is, you have a brand new snowmobile. What do you have coming again? Remind me.
I've got a 9R 155 Khaos and a Boost 155 Khaos.
Okay. We did a 9R this morning with Kyle Saxton, so let's go Boost. Let's take your Boost. Straight stock from the manufacturer. If you only got three modifications you could make to that machine, what would they be? A wrap doesn't count.
Outside of a wrap. Well, number one, I would put a set of Turcotte handlebars from CFR on there. I'd clutch it with some IBEX clutching. And then I would protect it and make it stronger with Backwoods bumpers, rail braces, wheels and subframes. I just pretty much gave away my entire sled build for the year. Those are the three main things. Make it more responsive, make it stronger and more durable, and put the control in my hands.
Love it. We accumulate all of these answers to this question throughout the season, and at the end we come out with the top five most requested aftermarket mods from people on the show.
Oh, nice. Perfect.
39:07 The secret: the wolf shirt
The last question is the secret. For those who are watching this episode, what is something they do not know yet about Brett Turcotte, that we are laying out right now?
Ooh, what have we got? I developed an obsession with gas station wolf print t-shirts in the middle of my career.
Gas station wolf?
Yeah. You've got to imagine these tie-dye looking t-shirts, kind of Yellowstone looking. I think the company's called The Mountain, you'll have to look them up. They're these tie-dye, splashy looking shirts, and they've got this majestic picture of a wolf howling at the moon, or some of them are glow-in-the-dark. You know what I'm talking about. I gathered a collection, and when I first started winning X Games medals, it was a shirt I bought on my way down to Aspen. I wore it during Speed and Style that night and I won a bronze medal. I brought it back the next year and I won the silver medal in Snowmobile Best Trick. Then I brought it back the next year and won double gold. So this shirt has gained something like eight X Games medals. This silly looking wolf shirt I wear every time I go to the X Games.
I don't think there's any here. Where is it now?
It only comes out for X Games.
So that's the secret right there.
That's the secret right there. The last seven X Games medals I've got, I was wearing that shirt.
Is this something I can Google?
There's a photo of me kicking around somewhere with two gold medals around my neck with the shirt on.
I'm going to find that. We'll throw it in here.
So that's probably one of the more secretive things. It's a small, tight circle that knows about the wolf shirt.
So when we see you wearing that, we know you mean business.
That's when it's balls on, brain off.
Awesome. Well, it's getting rowdy out here, dude. I can hear the band. I can't tell where it's coming from with these headphones, but it sounds like it's right here in our ears.
I know. I'm about to get in my golf cart and go film a swap meet scene here.
Oh, heck yeah. Cool. Well, Brett, we appreciate you taking some time. You've got your own booth set up up there, you're slinging some merch.
Yeah, actually you guys printed a bunch of my merch for this weekend.
Yeah, we did. We've got the limited edition Hay Days ones.
I'm hoping to blow through them tomorrow, but if not, I think we'll just throw them up on the website and blow them out.
When you said you possibly weren't going to be here, we were like, what are we doing? We've got to sell these shirts for Brett, because these are Hay Days limited editions.
Exactly. And they look dope, and I feel amazing in them. I'm stoked on them.
Good. There'll be plenty more of that stuff. All right, get healed up, and hopefully you have a good rest of the weekend.
It's going to be good, man. I'm looking forward to it.
All right. Thanks, Brett.
All right. Cheers.







