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Mic To Mic: The SledSend x Sledder Cast Collab

With Tyler Smith, Founder of SledSend, host of the SledSend PodcastWith Shae Sainsbury, SledSend athlete and SledSend Podcast regularHosted by Trevor Erikson
Season 3, Episode 17Recorded live at the SnoWest Idaho Snowmobile Show in BoiseMar 4, 202683 min

Today's episode is a little different: two snowmobile podcasts on the same episode. Tyler Smith and Shae Sainsbury from the SledSend Podcast sit down with Trevor, and instead of pretending we don't all kind of do the same thing, we compare notes. We talk about how SledSend got started, what they've learned after interviewing a pile of people in the snowmobile industry, and which episodes stand out the most, including the ones that made them uneasy and the one that had Trevor on edge too.

Then we flip it around. Tyler and Shae share their favorite Sledder Cast moments, how they think about partnerships, and what they're building with the SledSend Team Rider Brotherhood and who it's really meant for. Recorded at the SnoWest Idaho Snowmobile Show in Boise.

Guests

Tyler Smith

Tyler Smith

Founder of SledSend, host of the SledSend Podcast

Tyler grew up riding in Montana and founded SledSend in 2019, putting his digital marketing background to work on snowmobiling. He started the SledSend Podcast around 2020 at the suggestion of his creative director, Jeff, and it passed 130 episodes over five seasons. He's a Team Polaris ambassador and a realtor in Oregon, and he runs the SledSend Team Rider Brotherhood, a year-round group he says is 80% life and 20% sledding.

Shae Sainsbury

SledSend athlete and SledSend Podcast regular

Shae is a SledSend athlete, the second one Tyler added after Coby, and a regular voice on the SledSend Podcast. He met Tyler by reaching out to buy a SledSend flat bill hat, and their first ride together ended with the group stuck all day behind a 1990 Yamaha in Oregon. He says his most nervous episode was with a rider he grew up watching in the Boondocker videos.

Show notes

  • 1:31
    Shae met Tyler by driving over to buy a gray flat bill SledSend hat
  • 6:05
    Why two snowmobile podcasts teaming up helps the sport more than it competes
  • 11:05
    How SledSend started around 2020: marketing skills, print on demand merch and Jeff's podcast idea
  • 15:10
    Tyler skips other podcasts so his questions stay his own; Trevor ignores competitors the same way
  • 18:33
    What 130 episodes taught Tyler: big names are just people who love to ride sleds
  • 24:36
    Dan Adams on riders who spend $20,000 on a sled and balk at $500 for avy training
  • 25:51
    Trevor's pick, the Caleb Kesterke episode, and why wannabe influencers should watch it
  • 28:00
    Tyler's partnership rule: prove the value first, then ask
  • 37:01
    Trevor hates public speaking, and the two episodes that made him most nervous
  • 45:40
    The SledSend Team Rider Brotherhood: 80% life, 20% sledding
  • 1:07:04
    Tyler's one rule for the core team: take avalanche training or you're off
  • 1:11:49
    The hot take: every brand's sleds should be able to link up on screen for safety
If we're not aligned with that as the ultimate goal, then what are we even doing? It's not even from a competition standpoint on who has the most views. We're doing this for the sledding industry.

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It's not very often you get to have a conversation with someone that has 5 million followers on YouTube.

Questions answered in this episode

Who hosts the SledSend Podcast?

Tyler Smith, who founded SledSend. Shae Sainsbury is the second SledSend athlete, after Coby, and a regular on the show. The SledSend core team is Tyler, creative director Jeff and three athletes: Coby, Shae and Jose. 4:50

When did the SledSend Podcast start?

Around 2020. Tyler had started SledSend on Instagram with print on demand merch, and his creative director Jeff suggested a snowmobile podcast. When this episode was recorded, the show was in season five with about 130 episodes. 11:05

What is the SledSend Team Rider Brotherhood?

It's SledSend's team rider program, renamed the Brotherhood and limited to men this season. Tyler says it is about 80% life and 20% snowmobiling, with Slack channels for fitness, mental health and accountability alongside riding. It is separate from the SledSend core team of athletes. 46:59

How do you join the SledSend Team Rider Brotherhood?

Fill out the team rider application linked in the SledSend Instagram bio. If your answers fit, Tyler sets up a one-hour interview call and decides at the end whether to invite you. He says followers, sponsors, what you ride and riding ability play no part. The current run is October 2025 to September 2026 and is not capped. 47:44

Does SledSend require avalanche training?

For the core team, yes. Tyler says it is his one requirement: anyone who won't take avy training is off the team. The group has done level one and rescue courses and planned to take a level two together at the end of January. He also says he won't ride with people who don't carry proper avy gear. 1:07:04

He was a straight shooter. I think we asked a few questions that got him to squirm a little bit.
Full transcript83 minutes · 19 sections
Read it

Lightly edited for readability. Click any timestamp to jump the video to that moment.

0:00 Intro

Trevor

I'm ready to get going. You ready? Yeah. Let's do it. Let's roll. Okay, ladies and gentlemen, we are here in Boise, Idaho. Got a couple first timers here. We're at the SnoWest Idaho snowmobile show in Boise. And we got a couple familiar faces. This is like the Clash of the Snowmobile Podcasts. All we need is we need like Ryan to come over and sit right here. We should have like Yeah, probably should have included him. Sorry. Ryan is he's probably back here somewhere filming something, isn't he? Or up there maybe.

Tyler

I think maybe I don't know actually. I don't know.

Shae

Is he? Good question. I've seen him walking around quite a bit, but

Trevor

Yeah. So, we got the SledSend boys, Shae, Tyler, part of the SledSend crew podcast. I mean, if you're not familiar with their podcasts, just Google SledSend and you'll find many ways to go listen to their content. We're going to we've got a list of topics we're going to hit today. Some of it's going to be about your podcast, some of them's going to be about what you've learned from having a podcast in the snowmobiling space. Some of it's going to be what has what kind of opportunities and experiences have come from having a podcast in that space and kind of looking into the future.

And you know I thought it would be good to have a few fire round questions for you guys as well.

Tyler

Sick. Love that.

1:31 How Tyler and Shae met

Trevor

But first off ladies and gentlemen. Okay. Who's Tyler? Who's Shae? How do you guys how did you guys get to know each other?

Shae

I ended up reaching out to him. So I saw I think what caught my attention was the gray flat bill hat. Was that the first thing that I bought? Gray flat bill hat. I think I saw it on Instagram or something like that.

Trevor

So Tyler's doing his thing and you took notice and you're like, β€œThat's a cool hat.”

Shae

Yeah, I love the design. I like the flat bill hats. I like all hats, honestly. Yeah. And so I just reached out to him. I was like, β€œHey, are you local? He's in Hermiston. We're out of Hermiston, Oregon. Like I want to go I want to come buy a hat, right? Like where you at? I'll come to you. How do I get one? Yeah. And so, that pretty much kickstarted it all.

Tyler

Yeah. He texted me and said, β€œHey, I want to come meet in person and grab a hat from you.” and he showed up to the office there and I think we sat there for like two hours just talking about all kinds of stuff. And, obviously that was kind of the start of the friendship there. And as I was getting to know him and whatnot and then maintained contact and then not too long after that I invited you on to the podcast. I think it was a year later.

Shae

Was it that long? Yeah. I think I bought a hat from you first and then we couldn't nothing lined up for about a year within the winter time and then the next year I think I came to buy a sweatshirt and then that's when we had like that real long conversation.

Tyler

Then I think it was like, β€œWell, what are you doing this Thursday?”

Shae

And I was like, β€œOh, I can make that work. Let's do it.”

Trevor

First little date took place.

Shae

We got the pizza and you know

Tyler

Yeah. I got him on the podcast before I even rode with him. Like you were on a few. I think you were in the

Shae

40s.

Tyler

Yeah, I think so.

Shae

I believe.

Tyler

Yep. That sounds about You did several. He was with me when we had Smasher on. Smasher drove up and had like three episodes with him, I think. Yeah. And then we just, you know, the friendship grew over time with hanging out and whatnot, and then finally got on the snow together. I was talking to somebody yesterday was our first ride. Uh,

Shae

Jeff's dad out of

Tyler

When Matt took us into the Yeah. So, there's a one of our riding buddies. He wanted to take us into like the backside of Bennett Peak there in Oregon. And I was like, β€œAll right, yeah, I'm down.” But just keep in mind that Jeff's dad is on like a 1990 Yamaha or something. So I was like, β€œDo not take us into the bad stuff.” 2 miles from the truck. We were in the bad stuff. And we stayed right there the whole day. We could not get this Yamaha up and out. And we made Tom who invited us and took us there. We made him get on the Yamaha to try to get us out. And we never did. And so we turn went back to the truck.

But that was our first riding together, wasn't it? Okay. Yeah. Yeah. So,

Shae

Still a fun day. That was good.

Tyler

Yeah. And then shortly after that, I made him a SledSend athlete.

Trevor

Like the first one.

Tyler

No. Second.

Trevor

Who was the first one?

Tyler

Coby.

Trevor

Coby. Yeah.

Tyler

Yeah. So, so SledSend, the internal core group is made up of obviously myself and then Jeff is our creative director for all of our stuff. And then the first athlete was Coby, the second athlete was Shae. And then our third athlete is Jose the Bandit.

Shae

Yeah, the Brown Bandit. Before I sat down and it just a minute ago, I saw a DM come through from Jose saying like those guys know I have some serious FOMO like

Tyler

Oh, yeah.

Shae

Like not being here today or

Tyler

I think he was messaging about the go-karts last night.

Shae

Oh, I'm sure he had a chance. I could have picked him up this morning.

Tyler

He was supposed to come and wasn't allowed, I don't think. Yeah. But yeah, that's how that's how our relationship started with everything. And the my favorite part of the whole sled thing in general is that is the team aspect of it, right? Like everybody's aligned with the mission, what we're doing, and we just have a ton of fun. Most of us are all on the same page in multiple areas of life, not just the snowmobile stuff. And we just have a really tight-knit group. And that leads to the success of what we're doing. Yeah.

Trevor

But I do want to highlight one thing before you ask the next question, not to distract you, but

6:05 Two snowmobile podcasts coming together

Tyler

I want to take a second and thank you for offering for us to come on this podcast. You and I have been talking for several years now, right? Like you and I are super aligned with business and marketing and we've just had a lot of conversations and I think we've had some talks. I don't know if you offered like Out West Sled Fest, Out West Sled Fest for us to come up and the idea of getting on a podcast together and whatnot. And

Trevor

I've been trying to get you guys Out West Sled Fest. Yeah. Yeah. Yeah.

Tyler

And I just want to highlight the fact that I think it's really dope to be able to come together even though we have our own platforms. Like this was part of the topic that we were having yesterday is like the reality of what you're doing with this podcast, what I'm doing with the podcast, with what Ryan's any of the other podcast is for the industry as a whole. Yep. Right. And if we're not aligned with that as the ultimate goal, then what are we even doing, right? So it's not even from like a competition standpoint on who has the most views or any of that kind of stuff. It's like we're doing this for the sledding industry.

And so regardless of being of you and I being in, you know, separate avenues or competitors, if you will, from a podcast standpoint, like we're here together doing this and this is going to go on your podcast and we're going to share this right on ours, too. So, I want to highlight you reaching out and and offering that. I think it's pretty sick. So, it super glad to be here, dude.

Trevor

Yeah. And like the reality is you've got your you guys have your podcast, you do it your way. Mhm. We have our podcast. We do it our way. Ryan has his. He does it his way. Whoever they do it their way. If we all did it the same way, it'd be boring and lame.

Shae

Facts.

Trevor

And so that's what's cool is, you know, there's times where opportunity comes up and we bring on someone who's already been on your podcast. When that happens, I literally study your episode. Okay. Because I'm like I do not want repetitive. I don't want people I don't want it to be the same. Like you already did that. So if we can bring that person on and then have a different version, a different conversation, then we do it. But it's lame for me to hop on and ask the same. I already know I listen to his to your podcast. Like I already know these things. I don't need to ask them again for myself, you know? So yeah.

So, I think it's cool to have there's got to be cuz people are listening to podcasts.

Tyler

Oh, yeah.

Trevor

This is not like a far and more

Tyler

And it's just getting more and more.

Trevor

And I don't know about you guys, but my like and my kid, dude, my kids are watching Cboys podcast, not just their

Tyler

Videos.

Trevor

Videos. My 11-year-old, they'll be watching the podcast. I'm like, β€œYou really want to sit here and just listen to people talk?” And they're like, β€œYeah, why not?” And so yeah, you know, the more of these podcasts that are running, it just provides more value back to the industry.

One thing that I think is cool about SledSend is, and I think I had it on here somewhere, so we'll skip over it when we get there, but the amount of episodes and the consistency that you guys have cuz you can go back and look at, you know, a couple other podcasts and it's and they don't do it anymore and, you know, maybe they got through like eight episodes or something. As you know, the first few episodes, first season, whatever are the hardest because you really don't have many much many listeners, right? It's just hard, right? In the beginning, the fact that like, like SnoWest, they have a brand. They had a brand first.

And supplementing, one of the things they do is the podcast. We have a company. One of the things we do is a podcast to supplement what we do with the brand and you guys are just like podcast like that's the that's the thing and then you build around that right. So

Tyler

Yeah the podcast is top of the funnel for attention. Yep. For everything else that we do. Yep. But yeah and you know to your point with that like obviously already having something established like Deviant Ink and then plugging in the podcast, you already have a huge fan base or customer base or whatever that you can just plug that into. Whereas with us, like we didn't have anything, you know, we had to start from essentially zero with just the concept. And so it's taken time to get, you know, obviously to where we're at, but it's like the consistency in those things, that's why we are where we are. Yeah.

And a funny story with the podcast thing and I don't know, you might have this question on there, but how it even started

11:05 The origin of the SledSend podcast

Tyler

Was I created SledSend. I used to do digital marketing and whatnot. And I was like, man, I want to utilize the skill set for something that I love instead of doing this for clients. And I was like, well, I really love snowmobiling, so why don't I start Instagram and whatnot. And then I started with like some print on demand merch. And Jeff, our creative director, we worked together with the ad agency that we had and whatnot. Went to high school together, good friends, and he walked into my office one day and he was like, β€œDude, you should start a podcast for snowmobiling.” And I was like,

Trevor

β€œCan you pause because what's the year? When was this?”

Tyler

So we're in season five right now.

Shae

2020.

Tyler

Yeah. Is

Trevor

Was it right around COVID?

Tyler

Yeah, something like that. Yeah. Yeah. Somewhere in there. Well, because when Jeff mentioned that for us to start it at the time, to my knowledge, it was only [one other show] and a podcast called Sled Addicts, which I don't think is still a thing anymore. I don't know. I don't know. So it was just those two that were out there. And so for me, Jeff had the idea and I was like, β€œAll right, well, I turned around and I bought all the audio gear. Obviously Jeff has all the camera stuff and my initial thought was like, well, I'm gonna grab a couple brewskies and get the boys that I ride with and we'll just shoot the crap about snowmobiling. Yeah.

And that's where it started and it just, you know, and then I think by like episode four or five, we started getting some attention and I was like, β€œAll right, well, maybe we don't maybe we leave the brewskies out of this or whatever, you know, and then it all just kind of took off from there.” But that was the origin story, I guess, of the podcast thing.

Trevor

So now like how does it feel? I mean, you're on the other side. Have you been on anyone else's podcast where you've been the guest? You've always been on

Tyler

Not within the sledding industry. So I've been on like business podcasts and stuff before, entrepreneurship stuff. But never within the sledding industry. So it's really cool. Again, I mean, I appreciate you offering because you've put me in a position where like nobody ever asked me questions. Yeah, you know, I'm looking at you guys and I'm like, I wish I was over there right now. You guys just get to sit there. You know how it is, right? When you pull up and you're like, man, I hope this flows everything. And

Trevor

Yeah, so I mean, we're It's fun to watch how nervous I feel like you kind of are right now. Like I'm watching your I'm watching the leg shake a little bit and stuff. Like I remember these. I remember

Tyler

Well, it's pretty cool cuz I think we're at like 130 episodes or something. So, this is the first time that we've been able to do this, right? Cuz like as a host, you know, the guests aren't really asking you questions, you know, so it's definitely flipped the table for me, which I think is cool. And again, appreciate you providing the opportunity.

Trevor

Well, cool. Yeah. No, I'm glad we whether it was going to be here, it was going to be in Island Park or somewhere, you know, we're going to make it happen.

Tyler

Inevitable.

Shae

Island Park would still be cool.

Trevor

Yeah. Still be cool.

Shae

Yeah. Episode two.

Trevor

Episode two. Yeah. We haven't had very many returning guests actually.

Shae

Well, Muskoka. Turcotte.

Trevor

Yeah, Brett. Huh. But Turcotte Well, Turcotte was been on as a co-host, but later on he'll be on with Jamie. We have got a recording with them that'll come out a little bit. Obviously, you've already watched it if you're watching this one, but

Tyler

Dude, that's another thing to highlight, too. Like, your episodes and your guests that you've had on this season have been incredible, dude. Like the talking points and even the, you know, cuz I understand your marketing mind too, the clips and the hangers and the hooks and whatnot for the attention. Everything you've done this season has been really, really good.

14:48 Clips, hooks and staying in your own lane

Trevor

And so, you know what sucks about that? That's the hardest part of the whole freaking operation. This is the easy part. The time that to make a freaking 30 second clip, overthinking it and so much damn time, you know, like

Tyler

Gosh. Yeah.

Trevor

Yeah. Anyway, sorry I cut you off.

Tyler

No, it's good because it's been so whether or not this is a good or bad thing, but you touched on this, so I'll highlight my angle of this. This is kind of the first year and just being completely transparent and honest. Not that I haven't been this whole time already, but like I've watched more of your episodes this season than I ever have before because of the questions, because of the clips, because of the hooks. But for me, you know, how you look at like some of the guests that were already on our episode, so you study that and then critique the questions that you're going to ask.

Whether this is a good thing or a bad thing, how I go about that is I hardly expose myself to what anybody else is doing from a podcast standpoint. And my reasoning for that is I don't want any outside influence on how I'm going to control the conversation. That way, like if you ask somebody about what they're getting for snow check and I happen to ask them the same thing for me first time like for me like I know it was genuine for me because I didn't expose myself to anybody else's content. And then it also it's like my big thing is like I try to stay focused and transparent in the moment and speak from the heart.

And that way it just it flows easier. So I just don't want any like outside influence on things. But again this year with some of the stuff that you've done like oh man I want to know what you know I want to know what was said or whatever. And so yeah I think what you're what you've been doing cuz this is season three.

Trevor

Season three.

Tyler

Three for you. Yeah. Okay.

Trevor

And but our seasons are smaller than your seasons because we're every two weeks. You know, for a period of time during the season, right? But dude, you what's interesting about what you just said right there is I'm the same exact way, not with the podcast, but with our company. I don't follow any of our competitors. And some of our employees do. And so they'll be like, β€œHey, did you see this?” I'm like, β€œNo, I don't just don't tell me. I don't care. I don't want because you don't want any influence. You want if you had a gut feeling and you roll with that.

Like for me personally, I just want that to be my gut feeling and I don't want outside I don't want someone else to predict when I need to do a sale.

Tyler

Yeah. Authenticity.

Trevor

I can come up with my own good ideas. Yep. And I want them to just be my good ideas. I don't want like someone else's good ideas to influence my good ideas,

Tyler

Right? Yeah. Add a second layer to that, it naturally becomes like comparison syndrome

Trevor

And that sucks too. That's not a happy that's not a good place to be in.

Tyler

Yep. And it can impact your level of confidence and all that kind of stuff. So, I just I choose to kind of go the opposite direction with that type of stuff.

Trevor

Yeah, that's I didn't know that. That's good. That's because cuz I fully understand like I said from the from our business side, it makes perfect sense why I don't why you want them to stay in your own lane. So not think about that was a fun little tangent right there, boys. But before we leave that, okay, so you've interviewed how many episodes are you on?

Tyler

130 something, I think. 130. Yeah. Five seasons. 130.

18:33 Lessons from interviewing a wide range of guests

Trevor

You've interviewed a lot of different people. Mhm. If you could narrow down maybe just a couple of like the biggest things that you've learned about sitting across from someone in the snowmobiling space and having a conversation, what would a couple of those kind of big things that you've learned or taken away from?

Tyler

That's a good question. The first thing that pops into my mind is regardless of your status in the industry, at the end of the day, we're all humans and we love to ride sleds. And that's just that's it, right? So, a lot of people like we, you know, we've had like Dan Adams and Matt Entz and you know, a handful of bigger names, Kirky and Andy Thomas, Kyle Pulsipher, those boys and sometimes you know, a lot of people can put them on a pedestal, if you will, right? Just because of the things that they've accomplished and whatnot. And you know, I don't want to say guilty, right? But I've definitely like fanboyed a little bit.

Like I'll never forget the first time I ever met Burandt in the airport at Hay Days, right? Like I had some nerves going, right? And then once you are in the element of the podcast, especially in person, getting to know them, shake the hands and whatnot, like it not taking away from the things that they've achieved, but it brings the barrier down to the reality of like they're just as human and they just love to snowmobile, right? And so it just you just kind of realize that everybody's kind of pretty much on the same page when it comes to that regardless of if it's Turcotte and X Games, gold medals or whatever, right? Skill level, all that.

Yeah. But again, I'm not saying that to try to take away or deter the things that they have accomplished. Like they're at where they're at because of the time and effort that they've put into it. But ultimately like they're just some dudes that like to ride sleds like the rest of us. You know what I mean? I would say that's the first thing that pops into my mind, but what same question to you. What do you think?

Shae

Well, I'm glad you got to go first. Yeah, I mean I that in general, right, like the common ground between everyone. And at the end of the day, everyone is human and we all share the same passion for the sport. But I think the coolest thing for me is being able to see the diversity within the sport and the different avenues that everyone is kind of like that they pick up on just because of either what they've been exposed to, who they've talked to, whatever that may be, right? And then how they kind of try to grow it from there, right?

Like everyone genuinely cares or I would say most everyone genuinely cares about the growth and the trajectory of this sport. But it is very interesting to see how people are manifesting that. Yeah. Right.

Trevor

Yeah. And to kind of tag along with I think for the most part as long as you are like, genuinely a good human being if you know that someone else snowmobiles, instant connection.

Tyler

Oh absolutely.

Trevor

Just like what we said as long as you know you're like a good human being and not a doofus. You know, there's an instant connection of like I know you have the sim very similar feeling that I do the first time I get to ride a snowmobile every year. Like that feeling. Everyone has a similar feeling like that and it's pretty cool because it gets taken away first season, right? So yeah, that's cool. Cool answers. Anything else?

Tyler

Nothing really stands

Trevor

We'll get into it.

Tyler

Stands out.

Trevor

Don't worry. We're coming back to this in a roundabout way. We'll put another layer on you here in a minute. But favorite episode.

22:13 SledSend favorite episodes

Trevor

So this is not a fire round question. This is like, hey, let's think back. 100. You said 140.

Tyler

30ish. We're in that range.

Trevor

Do you have a favorite episode that you could think of? That one sticks out the most.

Tyler

Yeah, I have two. Same.

Trevor

Well, okay. Are they going to be the same?

Tyler

I was going to say yeah, that's the thing. They probably might be. I'll let you go first again. My first favorite episode was our 50th episode because it was a milestone, a celebration and it was myself, Jeff, Coby, and Shae, right? Like it was just us. And so one, the context of that episode was just really, really good. But it was just so much of a sense of accomplishment. You know, to hit 50 with the work that we put in to get to that point or whatever. And like I said earlier, you know, one of the most important things to me is my team, right? Like that's the only reason why we are where we are is because of the five of us.

And the 50th that was pre Jose obviously, right? I hadn't met him, didn't know him or anything. And then the second one is not to make it about us again, but the second one would be our hundth. Just same kind of concept. And Jose was on that one. And again that was just another milestone you know marker and whatnot. If I was to say favorite as far as like a guest oh man boy that's hard. One big thing that sticks out to me is the episode with Dan Adams. Not because it's Dan Adams, but the

Trevor

Was this the one you guys filmed in a in the trailer?

Tyler

No. No, this was in our tent at Hay Days. The first two years ago. No, that was

Shae

The second year

Tyler

Year at Hay Days.

Trevor

Dude, hold on. Do you want to know what a funny memory I have of like some of my first experiences of watching you guys? Dude, I remember watching some of your episodes at Hay Days with no tent and sun just beating on you guys and being like, β€œYou guys have to be dying right now.”

Tyler

That was brutal. That was our first year to never been. Didn't know what to expect.

Shae

We showed up, dude. The sun

Tyler

Oh, dude. Yeah, we were lobsters. Jeff and I were after that. We showed up a lodge invited us to set up in their booth and we had no idea, right? I've seen some stuff on social media about what Hay Days have no idea what it is. No clue until you're there, right? So, as soon as we were done, we wrote a list of, β€œOkay, next year we need this, this, this, this, and this.” but yeah, that year was that was severely brutal. Like, obviously, we were in it the entire time, but I also felt that bad for the guests, too.

But the favorite thing with about Dan Adams was I asked him a question and he was just brutally honest in regarding the importance of avalanche safety, right? And the dudes that go spend 20 grand on a sled and four grand on all the gear and whatnot and then complain about 500 bucks for avy training. You know Dan went off on that and that was a really powerful clip too. So that one definitely stands out.

25:41 Trevor picks the Caleb Kesterke episode

Trevor

What are some other I've got one for you guys. Okay. Well, my favorite it's kind of a cheater one. It was the Kesterke episode.

Tyler

Oh, yeah. Hay Days.

Trevor

I mean, it feels dumb saying that, but here's why. That was my favorite one. Any wannabe upcoming snowmobile ambassador, influencer, I want to be an influencer in the snowmobiling space. Needs to go watch that episode. Yeah, he broke it down. He broke it down and but the biggest thing is he is probably the biggest one of the if not the biggest name in snowmobiling. But he still goes out and grinds like he has a job. Like he works still in the shop. 1 a.m.

And if he's at the very top and you're down here, everyone else in between, like I don't want to pop your bubble, but like you can't just say you're going to be a snowmobile influencer and you're going to get paid and it's going to bring you the lifestyle that you want. Like that was what I got from that episode of like, oh man, if he's still gota if he's gonna go if he's got to go do this so that he can do this on the show, everyone else in the space needs to do. So, I don't know if that came off or made sense, but that was the vibe I got like cuz we get people all the time, dude, this is what I'm going to go do.

I'm going to be I'm going to be an influencer or a YouTube, you know, snowmobiling. And I'm like, going to and have done are way two different things, man. Show me what you've done, not what you're going to do first. And like I think kids are growing up thinking that because they just watch his videos and they blow up and he's, you know, they got nice sleds and all this

Tyler

And they just see the nice stuff, right?

Trevor

That like, oh, I just got to do I'm going to go do that and then I get this, right? So

Tyler

Yeah. Well, to piece off of that, my train of thought to provide that to the listeners and viewers is like that's kind of the concept of how I approach sponsorship stuff.

28:00 Tyler on podcast partnerships

Tyler

My big thing is obviously the relationship. That's first and foremost the most important part and then obviously the products have to be good or whatever. But I approach the partnership because that's what it is. In the idea of like what can I go do for you? What can I produce for you and then ask? Right. Like let me go prove the value of whatever I can do for you. Because then that changes the conversation, right? Because like a concept there is like okay if I provided you X naturally if they're again if they're a decent human being they're going to feel like they owe you right as like a mutual service value exchange.

And so I aim to go out of my way to prove something first and then okay now let's have a conversation of what is that mutual exchange. And that's that's a contributing factor as to why I am where I'm at.

Trevor

I would love if that was a rule that everyone had prerequisite. Yeah,

Tyler

I say that because most people don't like you're saying the younger they don't think in that way. And another thing to go off on that again like I was talking to I don't know somebody is mo most people don't comprehend you know a lot of dudes aren't business savvy or what have you. So most people don't realize that a discount code or a credit or whatever, there is a human behind that brand that has a family, right? And so that discount or that credit is literally food off of their table essentially. And most people don't look at it like that. And I think that's wrong. Sorry.

Trevor

Let's just that whole statement right there. What it is, man. And it's not brands, you know, trying to be selfish, you know, obviously, but yeah, the amount of times, you know, that DMs and messages that any brands that are here probably are getting too, it's like, hey, what what can I do for a free wrap?

Tyler

Yeah, that's the wrong approach.

Trevor

And within three seconds, you go the e the quickest thing you look at their follower count. Not that this matters, but like 200 followers, no posts about snowmobiling.

Tyler

Come on, man.

Trevor

What are you doing? Like, You're not giving me much to work with on this deci, like to make this decision here. And so, well, back to what you said, like, go build go first. Yeah. Build first then come. And maybe Instagram isn't your platform, but like you got you have to have a plat you have to have influence somewhere. Show me where that influence is. Go do and then show and then ask to partner up and collaborate. Makes some magic happen.

Tyler

Yeah. I mean, dude, we went the entire season one of the podcast with my only sponsorship was with KLIM, ambassadorship with KLIM. That was it. And then I think season two, we added a couple more. But but then season 3 it blew up because of like we already put in the work and built so much between season one.

Trevor

These guys are here, they're serious.

Tyler

Yeah. And that proofs in the pudding, right? And what's funny is most of the companies or whatever came to us. Versus me going to them. Because they I had built something and it attracted it. Right.

Trevor

All the value. Yeah. That's super. I mean, if I can

Tyler

Don't get me going on this, guys. People are going to think we just get bums like always tapping in. It's not I'm using outliers here, but yeah.

Trevor

But no. Yeah. Don't get me started on that down that rabbit hole, boys. So, as far as, you know, to stay along these episode lines, what's is there an episode that you can pinpoint? I was the most tied up, most nervous. That one got me That was a good That one was a good one. That got me nervous.

32:15 The SledSend episodes that made them nervous

Shae

Mine, I'd say, was Cuz Smasher was season two. That's when I first started. Yeah.

Tyler

And I could kind of see it a little bit on that one.

Shae

Oh, I definitely did because I grew up watching right like Boondocker and stuff like that. So to finally meet Chris was pretty sweet. I was definitely nervous for that one.

Tyler

So, well, for me, I would say the nerves wasn't so much in relation to this certain individual. It was just more the concept. So, I'll frame it like season one. Justin Ponsor reached out to me and invited us to come up and ride with him in Sandpoint and we did an episode with him and the [a group of riders] and a couple other guys and you know I was pretty nervous for that, right? Like we did four or five episodes and I wasn't I wasn't necessarily nervous on the individuals. I was just nervous on the idea of like I gotta host this and I gotta lead this and I got to think of the questions and whatnot.

And then from like a a bigger name stuff, I mean I was a little bit intimidated with with Dan Adams and Matt Entz a little bit too. And but then again, it's one of those things that like we're running so many reps that when it came time for like Jack from Boondock Nation or Kirky or Andy Thomas and Kyle Pulsipher, I didn't really have any nerves. Because again, it goes back to like, yeah, these dudes are really cool and have accomplished these things, but they're they also just really love to snowmobile.

And I've tried to aim to train myself to just run the reps so that the nerves don't come into play because then that removes me from the present moment. And the highest value that I'm going to give for the show and for the guest is to remain present right here in this moment. And so by being nervous and being in my head because then I can start like I'll start thinking of the next question. Well, as they're answering my first question, I don't even pay attention to what they're saying. I'm so worried about, oh man, I hope this next question is going to be okay.

Which often times is super funny and you probably run into this is when you have a guest on and they're talking, if you are paying attention to what they're truly saying, often times they will highlight what they actually want to talk about. So if you were active listening, you're going to pick up on those things and then you're going to touch on that and then that conversation is going to go even deeper into whatever and they'll often times provide the whole script for you, if you will, you know.

So I try not to I try not to let the nerves come into play and and I also look at it as like everything that we're doing with SledSend in the podcast is for the industry as a whole, right? So, how can I be so selfish to be nervous and not present and not provide what?

Shae

Honestly, no, it I mean it is I think it's a little funny in my mind because I'm like I don't know how I combat that sometimes like being nervous because that to your point about like leading with Justin Ponsor and the [a group of riders]. That I that was probably the most nervous I think I've been aside from Smasher was when you're like, β€œHey, why don't you lead the kids ride one like you just do it?” And I'm like, what do I do? Like, how do I do this? Right. So yeah, I feel like it's a but more reps, I guess.

Tyler

I mean, it's just like the gym, anything else, right? Running the reps over and over again. And

Trevor

Yeah, most I mean, there are certain things that that bring forth nervousness. Like, if someone is scared to publicly speak that's a hard one to just like

Tyler

Squash right

Trevor

But like you said the more reps you have the more times you've done something usually nervousness comes from a feeling of being unprepared and so if you feel like you're prepared most of the time even when you public speak there might be a little some little butterflies in there but if you are like focused and you know and you're and you're excited about the message that you're going to deliver, there's not like the nerve the same nerves aren't there. So

Tyler

So flip that back to you.

36:55 The episodes that had Trevor nervous

Tyler

Have you had the nerves guest?

Trevor

I hate public speaking. So and I was the kid who like class participation. No, I just want to sit and listen to other people. I don't want to get up and talk. So, so it's actually kind of funny that I'm I do a podcast because I'm not very good at public speaking. But I was always such a huge fan of podcast. Like they brought me a ton of value that I realized that man, if I could figure out how to help provide similar value to a certain industry, that's kind of got me excited. Yeah. And it's like, well, I understand.

I understand what you said of like, if I'm not good at podcasting, I'm probably not going to, you know, season one might be bad mid, but if you stick to it, hopefully season two is a little better. Hopefully the next season's a little better. Hopefully you, you know, you put yourself in situations that make you grow so that you stretch and then all of a sudden your skill set gets a little bit better. But I would say most episodes there's a there's nerves there. Like I just want to make sure that it's a good conversation like that the end product is good. Right. So that nerve is kind of always there visibly the there's two of them.

The first the second episode we So the first episode we ever did was with Sled Wild crew. I knew them very well. It was a nice little icebreaker. Didn't know what the crap I was doing anyways. So, it was good to do that with Jeff and the crew down there, Anna. But the second one, like hours later, was with Matt with Muskoka. And we had been working with Matt for maybe a year or two, but we never met in person. It's always been text, phone, you know, DM, whatever. So that he was like coming over to our Hay Days booth. First time seeing him in person. Going to sit down and have a conversation with him.

And that was when I look back that was probably like the most nervous that I was for an episode. And then the second one was the one we recently did with the Cboys.

Tyler

Oh, okay.

Trevor

Just because it's not very often you get to have a conversation with someone that has 5 million followers on YouTube.

Tyler

Crazy.

Trevor

And it's like they may bring their A game and they're going to bring their followers to your thing and if you're a putz,

Tyler

You're going to feel it in the comments.

Trevor

Better just stay away from the comments, you know? Yeah. So, that was kind of like where the nervousness came for me from that was like I already know that I've got great conversational questions, but like just making sure that the delivery of it that was kind of what got me nervous. The they were solid dudes. My boys are huge fans. Every episode one of them was there. They like they were Micah and Ryan were so cool. Hours later walking around the grounds, they still remembered my son. β€œHey, what's up, man?” Like and I'm like, dude, they met so many people there. Like obviously the fact that

Tyler

Ryan remembered his name and called him out.

Trevor

Dude, that sticks with the kid. That sticks with the kid. For us, you know, for me it would be like Michael Jordan, like meeting him somewhere and then, right? Like that's who I grew up, you know, always. I you know, someone like that. Nowadays, it's different, you know, but anyways, those were the two. Anyways, any more questions?

Shae

Do you have a favorite of his?

41:04 Tyler and Shae pick Sledder Cast favorites

Tyler

I would say the ones that you've done with Saxton. I really like I like Saxton a lot. Those guys Yeah. Well, the one that you did this year with what happened on the 25. So, I was I the night that happened, I was there and I went to dinner with and the Polaris crew and whatnot. And then the next day with the ambassadors, I rode them and I saw that sled covered up. And so and it was pretty interesting because like I you know in the industry you hear multiple sides of stories or whatever to everything. And so I was really intrigued on you know his from the horse's mouth of what went down there. So I yeah I'd probably say the Saxton one.

Trevor

What's funny about that is when we recorded that episode, it didn't seem like as big of a deal cuz dude, we recorded that so we're this 2025. So we recorded that last year, 2024, but the incident happened in February of 2024. Whenever you know, whenever you guys were on that ride. So like almost a whole year later, it's when these reels are just because it's just when we posted the reels. And so everyone thinks thought it was like happening

Tyler

Real time

Trevor

Real time and in the moment and but when we were recording it, we got done with Kyle and Kyle's like, β€œHey, how was that? Do you think like I'm like just from like an innocent bystander I felt like you were very respectable as to what happened that day and and we were like yeah I don't think we need to change anything like with it. So, anyways, that was but then what's funny is like we posted that and like a year later is when like the trouble came. And what sucked is like during when some of the reels went live like we're in the process of working with Polaris to become officially an officially licensed graphics provider. Mhm.

And Kyle hit me up and was like, β€œDude, I can't like really share any like I know you're tagging me in some of these things, but like I'm on hot water, you know, I like this wasn't I got to just, you know, tone it down. Tone it down a little bit.” And I'm like, β€œOh, man.” Okay. Yeah, I see that. So, but

Tyler

And then the one with Nels was really good, too. I like that one a lot.

Trevor

Nels a good dude. He was a straight shooter, I felt like. Yeah. And I think we asked a few questions that got him to squirm a little bit, but the stuff he's posted now is even more

Tyler

Pretty good. I love that.

Trevor

You know, I kind of like the little battle that's going

Tyler

It's fun, you know.

Trevor

Yeah. Oh, Nik's, love. I love that.

Tyler

I love that so much.

Trevor

Yeah. I send him a text. I'm like, β€œDude, you're a savage.”

Tyler

Yeah. I love that kid. He's Yeah, we had him on season one as a virtual one. Yeah, Nik, he's a stud.

Trevor

He's a good dude. What's your You have a favorite?

Shae

Yeah. Yeah, I loved the one with Jeremy Hanke. And Sheena cuz you guys were just in an airport, right? Where were you?

Trevor

We were at the Edmonton sled show. But in that venue, they had these crosswalks. Up above

Shae

It looked like an airport.

Trevor

We couldn't find anywhere to record and they let us go like up to another level and do it.

Shae

Yeah, I like that one. I think just cuz like the pure like raw emotion behind everything that he was saying, right? Like and the story. Crazy story. Right. But that was a pretty captivating one for me. I liked it.

Trevor

Yeah, that was we were still that was season one. Still fresh. And yeah, that was I didn't know Jeremy and Sheena very well before that before then. So you get to know someone pretty quick when you sit down for an just for an hour, you know. So anyways,

Shae

Absolutely. Yeah.

Trevor

Well, cool. SledSend initiatives, like you said, the people and the crew is what drives kind of like the passion and the goal here. We've got Arctic Thunder

45:40 Inside the SledSend Team Rider Brotherhood

Trevor

Over here. We've got we've got four three little sitting on there sitting on the old Arctic Thunder going for a sled ride right now. So, if you can hear if you hear Oh god, they're loud. This is a passion we like to see right here and we love it. Yeah. But as far as like the cool initiatives, you've shared with me some of the things that you're doing. It's unique. Plain and simple, unique. And, you're calling it the Brotherhood is one of the programs that you're running. I've been

Tyler

I've been on one of your weekly meetups. Yep. Which was fun last season, right?

Trevor

I thought that was cool, like getting some, you know, a bunch of dudes together and whether you're talking about snowmobiling related stuff or just life stuff in general is cool that you're able to bring people together and have conversations like that. But this year you've like stepped it up even more, right? And like there's like actually a name like the brotherhood, right?

Tyler

Yeah. It's the so like the long format which doesn't sound sexy and it's hard to market it but it's the SledSend Team Rider Brotherhood is essentially what it is. Last year it started out as the SledSend team riders and we had a couple girls that were a part of it last year and this year based off of feedback and some things that had happened this year we don't allow girls into it for reasons that I can touch on when we get there. And so that's where the word brotherhood comes into focus. So it's kind of a word jumble, but yeah, SledSend Team Rider Brotherhood essentially. But yeah,

Trevor

How does someone get involved? How do we get in there?

Tyler

Yeah. So,

Trevor

What's the process like?

Tyler

Yeah. So, first and foremost, I will say that I'm super restrictive over who I choose to allow to be into that. You have to be within alignment and kind of on the same wavelength of what it is that we are aiming to achieve within there. But if the simple answer to that if you're interested if you just go to SledSend Instagram and go to one of the links in our bio there is the team rider application form.

Trevor

And it's team rider. So just to kind of clear this up, you have a team rider application that's the same as the brotherhood.

Tyler

Yeah, it's the same thing. That's right. The marketing

Trevor

But that is not like SledSend proper like athlete

Tyler

Athlete team athlete. No. So right. Yeah. So the dynamic there is like the what we call like the internal SledSend core team. The core team is myself, Jeff, and our three athletes. And then you have the team rider program, brotherhood. And for the most part, the biggest difference between like an athlete and a team rider is obviously the athletes I've just I've known for a lot longer. The athletes are all in person with me. And I guess the simplest way to differentiate is like an athlete is almost an employee of SledSend, if you will. Yeah. Right. There's more responsibilities.

There's also more accolades that come with being an athlete as well. And where we're at with that, like that's that is not going to change. Like it's just the five of us. Nobody else is being added into that unless for whatever reason one of the athletes decides to remove themselves. So yeah, that's the inc internal core team and then we have the team rider brotherhood. Gotcha. So yep. But

Trevor

Strict application process.

Tyler

Yep. Yeah. There's questions in there that cuz this whole concept is unlike anything else in the industry, right? Like SledSend does not have products that you're putting on your sled. This is not your typical sponsorship. I mean, that's not even what it is. And so the questions in there are way different than any of the other snowmobile companies when you go to fill out their forms. And so based off of how people answer those questions dictates whether or not I reach out to them to get on a call with me, right? So that form is literally a filtration system. Based off their answers, I can tell whether or not they're a good fit.

If I feel like they are, then I require that they get on a 1-hour interview call with me to where I share everything that's involved within the Brotherhood because I gatekeep that. I protect it. I don't really talk too in depth on what all is involved. So, I share that with them and then also have really deep kind of hard conversations with them and where they're at within their life to make sure that they're within alignment. And then I make a decision at the end of the call as to whether or not to extend an invitation to them.

But I one thing about this on my like on my decision-making on who I choose to allow to be a part of this for me, I do not care what you ride. I do not care how many followers you have on Instagram. I don't care how many sponsors you have. I do not care what your riding ability is on a sled. None of that has any influence on my decision-making to allow those individuals to be a part of this. What I make that decision off of is first and foremost, are they a decent human being that is aiming to achieve at the highest level within all areas of life? As well as to sum it up, they give a crap about the sledding industry.

They're part of their clubs. They advocate for avy training. They care about the longevity of this sport. So that's what I make my decision off of. So I mean to be completely we get this question all the time like I don't really care about the social media. We've got a team rider several team riders that have 100 followers on Instagram and they delete Instagram off their phone for 6 months out of the year. I do not care about that. That has zero influence on any of that stuff. And some dudes are here for the brotherhood and sense of community. Want to be a part of something bigger than themselves.

Some dudes are here because they want to make a name for themselves. They want to grow their Instagram. They want to get more sponsors, whatever. So it's kind of a mix of everything with within that, if that makes sense.

52:03 Who the Brotherhood is built for

Trevor

Yeah. So, who's the perfect candidate if you could mold the perfect sled team rider brotherhood?

Tyler

Yeah. So the c the perfect candidate for that is would be a little bit of what I touched on there, but it's an individual that is willing to look at themselves in the mirror, not going to allow ego to get in the way, and they have the awareness that maybe they don't have all the answers when it comes to personal development, fitness, relationships, being a father, as well as you know, curiosity or even a lack of knowledge. Around sledding stuff or content creation or social media growth or how to attain sponsorships. But the snowmobile side of thing is more so just a byproduct of the brotherhood.

So really how it's kind of broken down is like 80% of what we do within the brotherhood is focused on life. 20% is actually focused on snowmobiling. It's kind of crazy to see,

Trevor

Right? Because not all of it's about the biggest that's I mean right there what you said that's the biggest thing. 20% sled, 80% life.

Tyler

Well, because the my reasoning for that, dude, is like if we're lucky, we get to go ride Saturday and Sunday. Not even 20% like really of your life. Yeah. So, you still have to live life Monday through Friday, right? You have to get up, you have to go to work, you have to be a father, take care of your kids, you have to make money, you have to do some form of physical fitness and be healthy, right? Like, and there's a lot of struggles and stresses as men that we hold on our shoulders. And society, unfortunately, tells us to pull up our boots, get back on the horse, and don't be a punk, right?

And that's not necessarily the best way to go through life. Because oftentimes a lot of those negative things within our life we can subconsciously pass that down to our children without even knowing it often times and so we maintain that negative pattern. And that's not always the best way to go through life, right? So, individuals like that are maybe interested or curious, you know, they don't have all the answers on how to go about that, but that's something that kind of piques their interest. And another thing I'll say is like this is not for everyone. This is not a fit for everyone.

And a big thing that I was up against last year when I created this was like I understand that pretty much our entire demographic of this industry is blue collar boys. That's where I come from. My dad runs a stream restoration company in Montana. Both my uncles in Oregon are electricians. My grandpa was a potato farmer for a long time. And so when you begin to introduce the concept of personal development, meditation, talking about your feelings, all of those kind of things, a lot of dudes can put up a wall, right? Especially blue collar boys because you know a lot of times we're in this box based off what our granddaddy told us.

And I have lived a life and been exposed and partaken in certain things that kind of broke that mold for me and introduced me to things to where I had to pour a lot of time into myself to deal with a lot of my own childhood traumas and a lot of negative things that were brought into my life from not to get too crazy, but like from my birth mom, a lot of issues with my stepmom, issues with my dad, and a lot of things that I had to go through that had an influence on how I was and I had to do the internal work to kind of break that mold so that I didn't pass down those things to my daughter.

And so like coming from the blue collar space, well I know that I went through that experience and I know how that impacted my life from my relationship with my daughter, relationship with my fiance, my relationship with money. And so like that's kind of the whole I'm all over the place with this now, but that's like that's kind of the concept.

Trevor

Yeah. That's what's driving the backbone of this program that you've built with the brotherhood.

56:13 Accountability, and what gets shared inside

Tyler

Yeah. Yeah. Essentially,

Trevor

You're like everyone's got their thing, right? There's their struggles. Everyone's got their struggles. And what I get from it is you're creating a place to hold people accountable.

Tyler

Absolutely. Yeah.

Trevor

Because when you don't when you don't have no one to be accountable for like that's one of the things I like I'm a little biased get married have kids fast your life you now are accountable and the stakes just got raised like you've got to like it's serious you know like

Tyler

I'll share a story with and I'm happy to share this on the podcast because this is just part of my life But when the accountability and the process of how quick things can happen. So for me I spent a night in jail, a month in rehab. I was married, divorced, and had a kid before I was 21. So like I had to grow up real quick. So accountability, that's a big, you know, big thing. I was 19 when my daughter was born. You know, so there's there's just a lot that kind of comes with that and often times men don't really know how to navigate through a lot of that stuff.

And that was something that I learned kind of the hard way last year with the 30 people that I had in there was a lot of dudes or a handful of them weren't willing to look in the mirror at those things, right? Like they just wanted to leverage SledSend to get as many sponsors as they possibly could. There was ego and whatnot and drama and I had to remove people's a lot of people removed for themselves. And so you know when I brought this to market last year nobody else is doing anything like this in the industry.

So I kind of just had the idea and I threw stuff against the wall to see if it would stick and then I pivoted from there based off of feedback and the things that I learned and then into this year. I mean we've built something that's 10x what we had last year.

Trevor

Oh absolutely. That's awesome.

Tyler

I mean, dude, we've got people in are you familiar with Slack? So that's what we use for all of our communication.

Trevor

In a previous life, I was deep.

Tyler

Okay. So we've got multiple channels in there of like our main team rider channel, but then we have a fitness channel where dudes are posting what they're hitting in the gym, accountability stuff. We've got a mental health channel. We've got multiple channels and we've got messages in there all the time of dudes like one of our team riders this week on Tuesday actually he hit seven years of sobriety complete sobriety. We've got another dude that's right at like 600 days of sobriety and a 10 and a half month daughter and he's like lost and but he's been there and done that before and he's in there. Yep.

And so these are the types of things that are being shared that have nothing to do with snowmobiling. Yeah. Right. And these guys can post something and within a few minutes like there's 20 messages of other dudes, right? Like the one that was struggling with the drug addiction stuff, like within 15 minutes, Shae made this huge paragraph and shared some personal stuff and then shared his phone number for him to get on a one-on-one call with the kid. Another dude in the fitness one because of what we were doing, he decided to go to the gym for the first time in 15 years and is feeling amazing and it has an impact on every area of his life.

So, it's it's way more than snowmobiling.

Trevor

Yeah, there's that common there's that common core of snowmobiling, right? But there's so many facets that common hobby that kind of attaches everyone together, but everyone has a plethora of

59:57 How to apply

Trevor

And people bring different things to the table. That's a cool thing that you're doing. So you said application anyone can fill out an application. Can anyone can you would you approve anyone at any time if they meet the requirements or is there an open season close season?

Tyler

Yep. So so last year when I did this I capped it at 30 people and I put it out there and in the first week we had it filled and so I shut it down whatever. This year I am not capping it. But I'm increasing focus on quality, okay, over quantity. And a change that I made this year is because there's so much focus on the life side of things. This brotherhood is from October 2025 to September 2026. So, this is a year round thing. We're not just doing this per the sled season. So, at any point in time, anybody can fill out that application and join.

The only reasoning as to why I would cut that off is when it gets to the point where because a lot of these people, they want like the one-on-one connection and relationship with me and the other SledSend boys. And so when I scale this to a point where I can no longer provide that, then I'll stop it and then figure out to bring somebody else in to help with that. So, we're at as of right now, as of recording this, we're at like 53 54 dudes that are a part of this from all over. I mean, from Alaska to the East Coast and everywhere in between. And so, yeah, just to answer your question, yes, they can. Okay.

Trevor

When they're hearing this, the application still and then so just go to obviously your Instagram channel, SledSend.

Tyler

Yep. That'll take you to a link in the bio that will take you to an application page.

Trevor

So there you go.

Tyler

Yeah. Yeah. If that's something that piques your interest,

Trevor

If that piques your interest, want to be part of the brotherhood.

Tyler

It's a little different for the industry, you know, but

Trevor

Yeah. A little different, but it's cool.

Tyler

Yeah. Breaking the mold a little bit.

Trevor

Yeah. Awesome. Let's not to like break the mood. Feel like we had a good mood going here. Okay. But I'm going to change the mood a little bit. Let's do it. And you said, β€œDon't show me the fire round questions.” So, I just want to be surprised. So, here we go.

1:02:20 Rapid fire: the craziest DMs and comments

Trevor

What's the craziest DM someone has sent you from listening to a podcast episode? Craziest, meanest, wildest, some where you're just like, β€œMan, you are you're an interesting human being.” Do you have one? You don't have to say a name obviously, but is there one that you're like, man, this one kind of rocked me a little bit,

Tyler

Man. Like any just a DM or a comment or

Trevor

Could have been a comment. Could

Tyler

You had one?

Shae

Yeah, we can't like for legality reasons, we cannot talk about that one. Yeah, that was wild on YouTube.

Tyler

There was a pretty good one on YouTube, I guess.

Trevor

What can you say about it besid that won't get you into trouble?

Shae

Disgruntled employee from like a related my job. Yeah.

Tyler

Yep. Essentially, it was a dude. Like, don't get me wrong, doozy. Like, it was

Trevor

Very creative for sure.

Shae

Very creative.

Tyler

I don't know if I've ever received a DM in regards to like what we're doing or who we are within the industry or anything like that. We have gotten quite a few comments around like the dudes that want to be negative around like the cost of the industry. I would say that's a big one. Which then we turn around and face that head on. That's we just released an episode with one of our team riders that literally sold a goat

Shae

To buy a sled.

Trevor

Yeah. Which, you know, Yeah. Crazy. Like you can here you can walk down and buy a mono suit for $150, right?

Tyler

Yeah. And then inversely to that, the person that walks up that's like, β€œOh, it's too much for this industry.” And then they're going to be the ones that ask like, β€œWell, why is it only 150 bucks? Why is this just some bad product or something?” It's like,

Trevor

β€œWhy is there nothing that can please you?”

Tyler

So, yeah, I don't think I've Yeah. I don't think I've received anything in regards to negativity around the podcast itself.

Shae

No. I mean, you get like not bad, but you get feedback of like you've got the dudes that like really like the Hay Days episodes and all the different stories and don't so much care for when it's just the boys, but then you have the flip side that don't really care about the Hay Days stuff and they want the boys and you can't appease you can't appease everyone. But I would say any of the negativity would be more around like clips and TikTok videos and stuff, but

Trevor

Stuff that you see in the comments.

Tyler

I'm not afraid to share it if I like I genuinely I can't think

Shae

I think most of the feedback is honestly pretty constructive.

Trevor

Let's see if we can change that up a little bit. Okay, let's get some episodes going that's going to bring some of that in there. Okay. Next time we'll have a juicy answer for you for us on that one.

Tyler

That'll be our mission the next two episodes. Yeah, that's the mission right there.

Trevor

I mean, yeah, it I don't think it'll be too hard to get some negative flak the more we put in.

Tyler

If we put a couple if we could put a

Trevor

You get Yeah. I have an episode that I really want to do that I think we would probably get some pretty negative comments on. But well, we'll wait and see.

1:05:38 Rapid fire: who they still want to interview

Trevor

Okay. If you could interview anyone in the industry that you haven't already, who would it be?

Tyler

Anyone in the industry?

Shae

Dang.

Tyler

Oh man.

Shae

I know. Muskoka would be cool, but I feel like that's kind of

Tyler

Yeah, Muskoka. I pounded Muskoka. That sounds weird, but I went after Muskoka several times at Hay Days cuz we were the first time we were there and the second time we were there, we were right across from his booth and I went over to him several times like, β€œHey, let's do an episode. Let's do” He was so camera shy, right? And then he turned around, went on your podcast. I was like, β€œDude.” But, he would be cool to have on.

Trevor

You got the pull.

Tyler

He would be cool to have on. I don't know, man. Cuz like I there's just there's probably a lot of people out there that I'm unaware of that would be really cool cuz like I've done I've done episodes with dudes that have 300 followers on Instagram and don't aren't a big name or anything, right? Like again I do everything for the sledding industry as a whole, right? So there's probably there's probably some more avenues to pursue within like avalanche specific stuff. I'd really like to get Victor and Kelly with the Wallowa Avalanche Center, our local avy center. Which I've talked to them about it. I yeah, more a highlight on avy stuff.

Just cuz that's something that we take seriously. It's like where I'm at now, like if you don't have the proper avy stuff and you don't have somewhat knowledge or you're not at least hungry to learn the knowledge that we can just share with you, I will not ride with you. And then an internal thing with the core team is that's pretty much my like my one and only requirement is if these boys aren't going to do avy training, I will remove them from the team. So we've done level one, we've done rescue, and this year in January at the end of January, we're all taking a level two together.

That's like really my one and only requirement of the internal team is like if you don't take this stuff seriously because we're all so close. Like I know Shae, Shae's kids, he knows my daughter. We all know everybody's families and stuff and we want to make sure that we trust that Shae's gonna get me back home to my daughter, you know, and likewise for him. That's something that's so important to us. And so that's pretty much the main requirement of being on the team is like you have to take this stuff seriously and you have to invest in it and you know do the trail head checks before we ride like all of that stuff we take very seriously.

So, doing something more in line with more avy stuff. Names. It would be cool to get Burandt on. I've talked to him about it. He's really hard to lock down at Hay Days. But we just had Burandt on our team rider call on Tuesday. Which was really wild. That was really cool. That was a really good call. It's the best one we've done yet, I think, for the season. So Burandt would be pretty dope.

Shae

Ty would be dope.

Tyler

Yeah, Ty's a stud. Well, we hung out with him at Jackson there in the Backwoods penthouse or whatever, right? Like Ty's a really cool dude and he's he'd be fun.

Trevor

He's not really been on much, dude. Like I can't think of one podcast he's been on. Have you?

Tyler

I don't.

Trevor

Or maybe not. Or even in just like that kind of an environment where someone's it's a it's a face to face community, you know, question, answer, talk, share. You just see banger clips.

Shae

Yeah. Turcotte would be pretty cool, too. That'd be a lot of fun. I like I would like to get a couple good old boys like from back in the day. Rolled the old iron rode the old iron, right? Like maybe not even big names in the industry, but just kind of hear some of those cool stories. Like, well, what did you guys do to shave weight back in the day? You guys had carbon fiber tunnels back then? What? Like that was a thing.

Tyler

We did an episode did two episodes a couple of seasons ago with Coby's dad, Cliff [last name unclear]. And that dude has snow checked a sled every year except for one year for like 35 years straight. Polaris snow check.

Trevor

Geez.

Tyler

Yeah. And you know, he's I don't know, early 60s. Yeah. I don't know. I think, you know, and so he's been in the game and seen some stuff, right? And so those types of conversations are really cool.

Shae

So yeah, the good old boy stuff is it's fun to hear.

Tyler

Great. What about you, right here? How about that? Let's go.

Shae

Wait, what?

Tyler

Who would you want? Yeah.

Trevor

I already got you guys because you're sitting here. I didn't want I didn't want to like pump you guys too, you know, give you too much there. But

Tyler

Well, that's that really doesn't happen with Shae and I now. Jose was here and that comment was made.

Trevor

Yeah. You know, there is one and I guess well, one that I'm trying to get right now I guess if we're just talking about this season, I've tried a couple times to get Brad Darling with Arctic Cat, the new guy. And had one that we were supposed to do it virtually last or this week and some things fell through. So, you know, so like some types of individuals like that. You know, like

Tyler

Like the Tomas and Tory.

Trevor

Yeah. Make you know a big decision maker at, you know, some company. Those ones are kind of are harder to get, so they're kind of a little fun to go chase, but

Tyler

I like it. Yeah.

1:11:46 Hot takes: price, tech and comms that link

Trevor

Okay. You ready for this one? What's a hot take you have about the snowmobile industry that's that could possibly get you in trouble?

Tyler

Hot take possibly get you in trouble. That about the snowmobile industry, man.

Shae

Maybe that we are too greedy for new technology too quickly when we complain about the price. We want the newest stuff at the cheapest cost. And that's not always how do you run a business like that?

Tyler

Put all business money, legality, OEM, internal stuff aside and make Arctic Cat, Ski-Doo, and Polaris all link together on the same screen, different screens, but be able to link with everybody.

Trevor

That would be a nice safe way to

Tyler

Regardless of your advancement in tech, which

Trevor

The comms on the machines

Tyler

Strictly from a safety perspective, for all of us to be able to link together and see where everybody's at regardless of the OEM. You know a and internally on the inside I've had some conversations that I won't speak to but you know business and advancement somebody has better technology than the other one and they don't want to share or whatever is going on internal legality that we're all unaware of you know maybe I don't know the answers to that but figure out a way to put all that stuff aside and make it so that everybody can link and see each other for safety reasons

Trevor

You would think possibly quite possibly that could funnel down eventually.

Shae

Yeah, some regulation eventually,

Trevor

You know, happen, you know.

Tyler

Yeah, I think it'll happen.

Trevor

We'll see. Probably just depends on who owns tech the tech and if you know how they can shake that out and

Shae

Or someone develops new tech that everyone wants to incorporate and can incorporate and adopt easily into their individual platforms.

Tyler

Yeah. And so you got to be curious like is that driven by ultimately by money, right? And so it's like put that aside if that's what it is, put that aside. Yeah. And link all of us to help for safety for the entire industry as a whole.

Trevor

I mean, obviously that's a tough that's a tough decision for a business if you got a competitive edge. And like I've got this but they don't. Maybe their argument is don't go buy this OEM, buy ours.

Tyler

Yeah, they could.

Trevor

You know, and I mean there I feel like there's several layers there that the three of us are completely unaware of.

Tyler

Yeah. Oh, yeah. But so just from like a hot take for outsider perspective of like dude I want to be able to link with my boys on this like we're you know safety reasons like builtin screen don't have to go buy like three components and then this subscription and that subscription and then hope that there's like Wi-Fi there you know

Trevor

Like the 7S can link with what is it Garmins

Shae

Arctic Cat

Trevor

And then they can link with whatever the Ski-Doo is and have them cuz it you can't tell me with the advancement in technology that's not possible.

Tyler

It has to be. It's got to be possible.

Trevor

It has to be possible. Yeah. I mean, why not do it before maybe two of your other competitors join up and like, hey, well, we collaborated. We did this. You know,

Tyler

It's like Shark Tank. You have to get the sharks to which of them are going to partner up and leave the other ones out.

Shae

Might be the big shark, but two medium sharks.

Trevor

I would say that. Cool. Well, I think we did it, boys.

Shae

Sweet, man.

Tyler

Yeah. Thanks again for having us.

Trevor

Things have quieted down. I don't even know. I guess there's a Dude, it's 2:34.

Tyler

We're cooking through the day, dude. I haven't eaten since lunch yesterday before I got here. Fasting since 12:30.

Trevor

Yeah. I don't know. I'm the same way at Hay Days. I'll go like a day and a half without eating. You know, I'm drinking fluids, but I'm like, dude, I don't think I ate anything today. Like, I'm not hungry either. What's going on? But

Tyler

There's just so much in a small window of time. So,

Trevor

Yeah. No, it makes sense. Got to make the most of it. Yeah. Well, thanks for popping on, man. Yeah, we're able to meet up and like Tyler said, we're going to make this available and cut it up so that we can we'll crosspost and we'll do it on the same day. We're posting on the same days now. We're just every two weeks and they're every week and so we'll link that up and make it as available as possible. So,

Tyler

Heck yeah.

Trevor

Okay. Thanks for hopefully there's lots of snow when you're listening to this.

Tyler

I hope so, too.

Trevor

Wherever you are, we need it right now. Yep. Absolutely. Thanks all. Thank you.

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