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Muskoka Freerider's First Ever Podcast

With Muskoka Freerider, Matt Doetsch, Revelstoke-based snowmobile YouTuberHosted by Trevor Erikson
Season 1, Episode 2Recorded live at Hay Days in North Branch, MinnesotaOct 25, 202341 min

This is Muskoka Freerider's (Matt Doetsch) first podcast ever. Matt sat down with us at Hay Days and shared a ton of insider information on how he manages his season and what the daily operations look like running the Muskoka Freerider channel.

We also chat about how to correctly pronounce his last name, a day in the life of Muskoka Freerider, which sled is his favorite, the behind-the-scenes story of his snowmobile camping video, and the one thing no one knows about Muskoka Freerider.

Guest

Muskoka Freerider

Muskoka Freerider

Matt Doetsch, Revelstoke-based snowmobile YouTuber

Matt Doetsch is the rider and filmmaker behind Muskoka Freerider and the Freerider Filmz crew, who spend the winter riding and filming around Revelstoke, BC. He works with his dad moving dirt in the summer, which frees him up to sled all winter, and he has no OEM contract, so he talks freely about every brand. For the 2024-25 season he built a lightweight 2023 Ski-Doo 165 Turbo mod sled with his own custom carbon fiber parts.

Show notes

  • 3:44
    How to say Doetsch (it's "Dutch"), and why everyone just calls him Muskoka
  • 4:52
    Passing 100,000 YouTube subscribers with snowmobile-only content
  • 7:55
    First mountain trip: four days at Togwotee in 2015, and the Ski-Doo vs Polaris fit
  • 10:22
    A month alone in Revelstoke, making riding friends in the parking lot
  • 11:25
    Construction all summer, Revelstoke all winter, and no fixed place to stay
  • 13:17
    The night six days into a trip when the daily YouTube videos started
  • 14:43
    A day in the life: coffee and comments, picking a zone, gas station breakfast, beacon checks
  • 17:53
    One hour importing, three to four editing, one more to upload: five hours a night
  • 19:21
    Snow camping with no gear, a bag nearly lost to the fire, and hot cocoa in a snow cave
  • 22:05
    A wired mic into a GoPro Media Mod, an M1 Max MacBook Pro, and deleting footage every night
  • 29:39
    His perfect sled: a Ski-Doo motor in a Polaris chassis
  • 31:06
    Triggering a slide with new riding partners and sliding about 200 feet
Snowmobiling's not work, editing's work, but I still enjoy it, or else I wouldn't do it.

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If I could have my perfect snowmobile, it would be a Ski-Doo motor and a Polaris chassis.

Questions answered in this episode

How do you pronounce Muskoka Freerider's last name, Doetsch?

Like "Dutch." Matt Doetsch says the name is German, and teachers growing up often called him "Deutsch" and told him he was saying his own name wrong. Most people skip it and just call him Muskoka. 3:44

How long does Muskoka Freerider spend editing each daily video?

About five hours a night. He says importing the footage takes about an hour, editing takes three to four hours, and the thumbnail, rendering, upload and description take another hour. He's usually finished at 11 p.m. at the earliest, and later in the season it can be 2 or 3 a.m. 17:53

Does Muskoka Freerider prefer Ski-Doo or Polaris?

It depends on the year. In this 2023 episode he says the previous season it would have been the Ski-Doo and the season before that the Polaris. His perfect sled would be a Ski-Doo motor in a Polaris chassis. He owns a couple of each and says every sled has its purpose for the channel. 29:39

When did Muskoka Freerider start making daily snowmobile videos?

Muskoka Freerider started as an Instagram page in 2016. Two or three years later, about six days into a Revelstoke trip, Matt decided to start posting a YouTube video every day. At the time of this fall 2023 episode he was heading into his fifth season of daily videos and had just passed 100,000 subscribers. 13:17

What cameras and gear does Muskoka Freerider film with?

A mix of GoPros, an iPhone, drones and a Sony mirrorless camera. For audio he runs a wired mic into a GoPro Media Mod, and he edits on a MacBook Pro with the M1 Max chip, which he needed to play back 4K 120 fps files. He deletes most of his footage at the end of each day and pulls clips from the finished daily videos when he needs them. 22:05

I'm not a very social guy, but I wanted to snowmobile, so I had to make friends.
Full transcript41 minutes · 16 sections
Read it

Lightly edited for readability. Click any timestamp to jump the video to that moment.

0:00 The Sledder Cast cocktail

Trevor

So I told Matt I've got a little cocktail for him, so we're going to take a little sip. Let's move this out of the way real quick, you don't want to spill. This will be our working table. So MTN OPS does not make this flavor, okay? I make this flavor. I mix Ignite Blue Raspberry and then their Yeti. This is a pre-workout. This is like amped up, just caffeine, energy, focus mix right here. I do a half a scoop Green Apple Yeti, half a scoop Blue Raspberry Ignite. So we're doing normal dosage, not trying to kill anyone here. But what we're going to create here is a turquoise color.

And if the color of your water is turquoise, you have done this correctly. All right, ready? So this would be all green, because it's green apple, and this would be blue because of blue raspberry. And I think how it works, right, you mix blue with green and you get a turquoise color. Maybe. We'll see.

Matt

You're the wrap guy, you should know your colors, right?

Trevor

We'll see. Okay, let's put your lid on there. Go like this, grab a half a scoop there, half a scoop here, take this bad boy off and... oh, we lost that lid. We are in big trouble. Oh, here's a lid. Is this it?

Matt

It works.

Trevor

I probably took your lid, to be honest. Man, that would have been a deal breaker if we lost that lid. And look at that. It's going turquoise. Nice. Okay, we're going to get that shake in. A little more. So I like to just sip on this. I'm not a chugger. I will just sip on this and try and make it last as long as possible. Just a nice cocktail, because it's just so good. Okay, you ready?

Matt

Yeah.

Trevor

Here we go. I don't have a name for it yet.

Matt

It's not bad. Not bad.

Trevor

What are we thinking? If we scale this out, one is β€œthat was crap,” 10 is β€œthat's the best caffeine source I've ever had.”

Matt

I've never tried the flavors on their own, so I don't really have much to compare to, but it's good. If we're referring to an energy drink kind of taste, yes, I'd say that's pretty high up there. Like an eight for sure.

Trevor

An eight? Okay, I could do an eight. So once again, Blue Raspberry Ignite, half a scoop, and half a scoop Green Apple Yeti. Now if you're just going to do one, Green Apple Yeti is good on its own.

Matt

So maybe we go full scoop for each next time. See what it does.

Trevor

Tomorrow, if you need a full scoop of each, you know where to come.

Matt

I might need that tomorrow.

Trevor

You know where to come find me.

2:52 His first podcast, and how to say Doetsch

Matt

Yeah, this is my first podcast.

Trevor

Yeah, this is it, too. We just started this.

Matt

Is this your second podcast?

Trevor

This is the second. We literally stopped the first one 20 minutes ago. So we've got the camera set up. If you're listening and watching this, it worked out somehow. If not, we just wasted Matt's time. He's going to kill me.

Matt

No, no.

Trevor

He could be over slinging t-shirts and hats.

Matt

I've got good buddies helping me. Thankful for them.

Trevor

One thing I wanted to do, Matt: I YouTubed your name so many times, because I needed to know how to say your last name.

Matt

Okay, that's a good one.

Trevor

And listen, we could just get rid of it. At first I thought it's got to be β€œDeutsch.” I was looking for a video on YouTube where someone says your full name, and I thought I found one, and it was β€œDutch.” Is that close?

Matt

So it's very close to Dutch, but it's Dutch, like β€œduh,” Dutch. It was weird growing up. It's German, but I think my mother told people it was β€œDeutsch.” But it's Dutch. So going through school, half the teachers would call me β€œDeutsch,” and I'd say no, it's Dutch, and they'd tell me I'm saying it wrong.

Trevor

Saying your own name wrong. But you get that all the time?

Matt

Oh yeah. Or people just kind of avoid it.

Trevor

It's definitely avoided.

Matt

That's why everybody just calls me Muskoka. Matt's easy, but most of the time people watching a YouTube video don't know my name. I don't say my name. You just see Muskoka.

Trevor

So we'll just change it to Matt Freerider.

Matt

Matt Freerider. There we go.

4:47 100,000 subscribers, and growing up in Muskoka

Trevor

So for those who don't know who this guy is next to me, I'm guessing it's because you're just not on YouTube. Because if I'm not mistaken, you're now at 103 or 104,000 subs?

Matt

Just over 100,000 now. Broke that in the spring, and summertime is always quiet for growth, but it'll pick back up. It's cool to break 100. I never really thought it would happen.

Trevor

And if you just siloed snowmobile channels on YouTube, specifically posting snowmobile content, I don't know if there's a channel out there that has more than 100K subs.

Matt

I think there's one other channel. I don't know if he really makes sledding videos anymore, probably some, but Power Modz. He's been around for I don't know how long, and I think he has over 100K. But as for mainstream these days, I think I'm it.

Trevor

So if I'm not familiar with who you are, give me kind of a nutshell of who Matt Doetsch is.

Matt

Well, I'm just like any other die-hard snowmobiler. I work in construction, so we get some time off in the winter. I started off not mountain riding at all, just trail riding at home and a little bit of boondocking through the bush and the sticks. We used to go through canoe portages on our sleds growing up.

Trevor

And this is where Muskoka comes from, because it's the area you live in, right?

Matt

Exactly. Muskoka, Ontario. We call it cottaging. You've probably never heard that term before.

Trevor

Cottaging? Like camping?

Matt

So living in a cabin somewhere. It's Cottage Country, which, if you look up the term in Europe, you'll have a bit of a chuckle. I'm not going to tell you. If you want to look it up afterwards, you can have a laugh. But that's what people in Ontario call it. It's everyone with their lake houses and vacation homes. It's not really cabins for the most part, it's luxury living on the lake.

Trevor

Okay, and that makes up Muskoka.

Matt

Yep, exactly. Grew up there, born and raised. Super small town, Dorset. The population in the winter is maybe 100 to 300.

Trevor

Wow.

Matt

I went to school in a town only 15 minutes away for elementary school. High school was like 40 minutes, so a bit of a trek, but not too bad. Once I had my license, I was driving to school, not taking the bus.

7:30 First taste of the mountains

Trevor

Nice. So that's Muskoka. You said you didn't grow up mountain riding. When was your first taste of the mountains?

Matt

So my dad has been riding in the mountains since the early 2000s, and I always got to watch him go out there and have fun. That's kind of why I wanted to go out, because he'd do it every year and I'd see pictures. So for as long as I can remember, I always wanted to go out there. I had the chance in 2015 to go out with him, because one of his buddies got hurt or something. So we went to Wyoming, to Togwotee, and rode for I think just four days. That was my first taste. It was definitely an experience. For the first time, I was totally in heaven. I was definitely a bit of a brat, too, though, because there were Polarises and Ski-Doos.

At first I was on the Polaris and my dad was on the Ski-Doo, and I was throwing a bit of a fit because I'd never ridden a Polaris. I was just used to the Ski-Doo. So my dad actually let me use his Ski-Doo and he rode the Polaris.

Trevor

Nice. That was in 2015?

Matt

2015.

Trevor

So you would have been... I don't even know how old you are. Eight years ago, you would have been 20? So you are 27?

Matt

29. Turned 29 this summer.

Trevor

Close. Getting old.

Matt

If I take off the hat, I look a lot older. Not much up there.

Trevor

Yeah, most of us. So Togwotee was your first. And then we can get into the birth of Muskoka Freerider. When was that?

Matt

So I spring checked my first new snowmobile in 2014, so it was a 2015, and it was just a Freeride 137. I was borderline on ordering a trail sled or the more off-trail one, and I was going to go for the trail sled, because they released the Freeride with purple spindles and I didn't want purple at the time. Then last minute they brought out the black spindles, and I'm like, okay, we'll go Freeride. I had a ton of fun on that riding northern Ontario. I took it out to the Chic-Chocs. Didn't really get into the tree riding there, but lots of deep snow, fun riding, and that's what I learned to love with that sled.

Then the next year I ordered a 146, so a little more off trail again, and ended up taking that sled out west. The year before we went to Wyoming, and then I really wanted to go to Revelstoke, because that is the mecca. Everybody knows Revelstoke. So we went out there for seven days, and the rest is kind of history.

Trevor

History right there. Your first taste of Revelstoke just got you.

Matt

Yeah. The first year we went out there was with all my dad's buddies and some of my buddies, and then the next year nobody was really planning to go. So I'm like, okay, see you guys, I'm going by myself. Then last minute my dad ended up coming, and I think two other guys. So I went out for a month and spent a lot of time there by myself. I didn't have anybody to ride with. I tried to make some friends over social media, or I'd just meet random people in the parking lot.

Trevor

So you'd hit the parking lot and make some friends.

Matt

Yeah. I'm not a very social guy, but I wanted to snowmobile, so I had to make friends.

11:13 Construction summers, Revelstoke winters

Trevor

Nice. Okay, so fast forward to today. Now your operation is you live part of the year in Muskoka...

Matt

Yep.

Trevor

...and you do construction.

Matt

Exactly.

Trevor

Stack the bills, and then you head out west in November, December, January?

Matt

Usually around Christmas time. I'd like to head out a little earlier and get in some early season riding, because I always hear great things about it, and I've just never had the opportunity. In construction we usually go full tilt till Christmas. I'd like to end it a little sooner there. I don't exactly enjoy construction in the wintertime. In the summertime I love it. I get to be out on the lake almost every day running heavy equipment, so it's pretty fun. That's why I also make some construction YouTube videos, too. Why not?

Trevor

So when you head out to Revelstoke, do you Airbnb? Do you rent a place? Do you have a place out there? Do you bunk up with people?

Matt

I wish I had a place, but no. We just try and find something every year. It's a bit of a struggle.

Trevor

So every year something different?

Matt

Basically. For the month of January we always rent the same place, because that's where my dad calls his home base. After him and his buddies leave, I just go wherever I can find. Sometimes that's staying with a friend. Last year I was able to rent a whole house for a pretty affordable price, and this year I don't have anything lined up yet, unfortunately. But I don't really stress about it. I just fly by the seat of my pants, and I'm sure it'll work out.

Trevor

Oh, that's wild, dude.

Matt

The goal would be to buy something out there, because first of all, I need some shop space. I have way too many snowmobiles for one person, and they break down sometimes, so I've got to keep those maintained. And I've got lots of other guys coming out too, so it would be good to have the space for everybody.

13:12 How the daily videos started

Trevor

So walk me through it. Was there a moment, out west or over in Muskoka, where the light bulb went off for Muskoka Freerider on YouTube, and you thought, I should film videos every day while I'm out there?

Matt

So the Muskoka Freerider thing just started as an Instagram page in 2016, and it was year two or three before I started YouTube videos every day. And it wasn't even at the start of a trip. It was like six days in. We'd had dinner, I'm sitting there on the couch, and I'm like, you know, I'm not doing anything, I'm not partying, why don't we put our time to use and make some videos? So I literally just did it. I'd talked about it for a long time: it'd be cool to do the moto vlog thing on a snowmobile. The idea was always there, but I didn't execute it till I realized I wasn't doing anything better with my time. I may as well just start it now.

Trevor

Yeah. If you don't start today, you will never start tomorrow, right?

Matt

Exactly.

14:20 A day in the life of Muskoka Freerider

Trevor

All right, walk us through it. It's snowmobiling season, we're out west, we're doing our thing. What does a typical Muskoka Freerider day look like? Because from the outside, it looks like you just snowmobile every day.

Matt

Yeah, pretty much.

Trevor

Is that basically reality?

Matt

That's reality.

Trevor

So if a day goes as planned, which rarely happens, what does that normal day look like?

Matt

It depends on how the day before ended, but if it ends at a reasonable time, we'll wake up for 7:00-ish, maybe not roll out of bed till closer to 7:30 sometimes.

Trevor

You eat breakfast?

Matt

We don't usually eat breakfast at the house. We make a coffee, we go on the YouTube video and see how it's doing from the day before, get to some comments and try and reply, and then we try and plan the day. That's usually the most stressful part of the day, deciding where we're going to ride. It depends who we're riding with and what the weather's going to be like. Lots of times we're just waiting to see if the skies are going to open up, or if it's going to be socked in all day. Once that's finally decided, we're already moving at that point, getting geared up, and then we always head down into town and fill up the sleds.

That's when I get breakfast, too. I pretty much eat out every single morning.

Trevor

What's your go-to?

Matt

There's a local gas station in town called the Big Eddy, and they make really good breakfast sandwiches.

Trevor

Like a sandwich or a burrito?

Matt

Sandwich. Egg, some bacon. It's a bagel, and there's all kinds of different meats on it, potato, eggs. It's good. And the people that run the store are probably in their 70s. It's just two of them, and they're there every single day of the week, like 365 days a year.

Trevor

Wow.

Matt

Just hustling. I think I work hard sometimes in the wintertime, and then I look at them and I'm like, man, these people work way harder than I do, every single day. But anyway, once we're all fueled up, we meet at the parking lot and do our usual. We do gear checks in the morning, make sure our beacons and radios are all working, head up and do some riding.

Trevor

And you're riding until you're out of gas, or until you're just done?

Matt

It all depends on the day. If the snow is really good and deep, we definitely pack on the spare fuel and ride till we're out of gas. But when the snow is set up, it's pretty hard to burn a full tank of fuel. That might sound ridiculous, but it's the reality, especially when you're riding every day. When the snow's not that good, you're not super motivated, especially if it's socked in. If it's sunny, you're always burning a full tank of fuel, unless you get into some jump building.

17:20 Five hours of editing a night

Trevor

So remind me, two years ago, is that when you started the daily YouTube, or was it three years ago?

Matt

I think this was our fourth.

Trevor

So fourth year in a row. You're going on five years.

Matt

I think it'll be going on five years, which seems pretty crazy.

Trevor

Has anything changed? I'm guessing you're getting more efficient.

Matt

Honestly, I think I'm getting more efficient. I probably am, but I still spend the same amount of time editing and doing all that every night.

Trevor

Because I think people who have never edited a video before think you just press record, save it and upload it. How much time a day do you spend editing?

Matt

Just importing the footage when I get home is like an hour, probably.

Trevor

So one hour importing.

Matt

At least. And I'd say three, four hours editing, and then making a thumbnail, rendering, uploading, the description, all that, that's another hour.

Trevor

So we're at five hours. You're almost putting in a full day of work at editing.

Matt

Yeah. Snowmobiling's not work, editing's work, but I still enjoy it, or else I wouldn't do it. But it's a full day. I work basically from when I get up till when I go to bed. 11 is usually the earliest I finish. And then late in the season you've got long days, and we're out on the mountain till late at night. That's when it becomes a struggle, and we don't go to bed till 2 or 3.

Trevor

Going to bed at 2 or 3 and then waking up at 7 or 8, multiple days in a row. That's hard to stack those days up.

Matt

Yeah. Sometimes it just hits you and you're like, I think I'm sleeping until 10 o'clock today.

19:15 Winter camping and the snow cave

Trevor

One of the videos I enjoyed this past season was the pizza delivery and building the snow cave, snow camping, spending the night. Did some people leave? I can't remember if a couple guys stayed.

Matt

So one guy stayed with me.

Trevor

Everyone else was like, I'm out?

Matt

Oh yeah. Originally it was just going to be me by myself, because I had done the camping with no gear the year before, which is miserable.

Trevor

You don't want to camp on the mountain in your monosuit, basically.

Matt

Yeah, in my monosuit. We went up as if we were going up for a normal day of riding. Didn't bring anything extra at all and spent the night.

Trevor

How many holes did you burn in your suit that night?

Matt

There's definitely a few. My bag almost fell in the fire, because the snow was melting and we stoked it up pretty big. I dozed off, and one of the other guys, I don't think he slept at all, picked up my bag when it was falling into the fire, and my GoPro too. Then last year we did the snow cave camping, and I got a sleeping bag, sleeping pad...

Trevor

What you need.

Matt

Right. And I was super comfortable. Slept till like 8:00 in the morning, toasty warm in my sleeping bag in a snow cave.

Trevor

It looked tight in there.

Matt

It was tight for sure. And my buddy was miserable at this point, because he hadn't slept, and here I am...

Trevor

That makes it even worse, right?

Matt

If I've got to suffer, so does he. So I roll out of the cave and start making some hot chocolate. He's like, β€œCome on, dude, let's just go home, that's enough.” I'm like, man, got to enjoy the morning, have a hot cocoa by the fire. So I make some hot chocolate and offer him some. He's like, β€œNo, I'm good, don't worry, I'm just ready to go.” I'm like, β€œNo, you need this.” And he was like, β€œOkay, that was actually pretty good.”

Trevor

Cheered him right up. A little hot cocoa.

Matt

So that was a fun one. We also did camping in a cabin for a night, where lots of things went wrong that day.

Trevor

That was the other one you mentioned.

Matt

That was a super fun day. Probably the best adventure from last year, because none of it was planned at all. The group wasn't planned, the location wasn't planned. Things just worked out the way they never usually do.

Trevor

That is awesome.

21:50 Cameras, audio and the editing setup

Trevor

The type of production and quantity that you do requires some tech. I'm curious what your operation looks like, from what you film to how you get it onto YouTube.

Matt

I film with too many different cameras, really. GoPro, iPhone, drones, mirrorless cameras, all that, and it's a bit of a pain in the ass, because it doesn't always look the same, and I don't spend that much time color grading it to match. If I did that, I could spend hours and hours editing. I just do what I can. And audio is always an issue too, trying to make sure everything works. This is good audio. When you're trying to put this in a housing on a GoPro, things get a little more difficult, and microphones don't like constantly being in the water either.

Trevor

So what you're running, is it a wireless mic?

Matt

It's a wired mic into the Media Mod on a GoPro.

Trevor

There you go. So it goes right into the GoPro.

Matt

Yeah. If I had to sync the audio, time code and all that, I feel like it would add a lot more time and complexity, so I try and keep it as simple as I can. Last year I found a pretty good mic partway through the season, so that made things a lot easier, because I'm always adjusting the volumes to make sure certain parts aren't too loud. Like when I'm screaming into a GoPro because I'm so excited about whatever, and I blow out all the audio levels, I'm like, oh man, that was not very good. So tone that down, tone other things up, like other people talking. Lots of different gadgets and gizmos to make everything happen.

Trevor

You run Mac, do you?

Matt

Yeah, I run Mac, which does everything easily except the newer cameras. With the mirrorless ones, the file sizes are really big for 4K at 120 frames per second. So I got the newest MacBook Pro with the M1 Max chip in it, because my laptop before that couldn't even play back the video. Upgrading to the Max chip made a world of difference. It plays so smooth now.

Trevor

That's a pretty expensive laptop.

Matt

Absolutely, that is.

Trevor

And storage for all your footage, are you running cloud and hard drive?

Matt

Just hard drive. It takes way too long to get it up there. I could put just the daily videos up on the cloud, because I actually don't keep any of my footage. I delete it all pretty much at the end of every day.

Trevor

Really?

Matt

People probably think I'm crazy for doing that. There's so much, there's no way I would ever look through it. The GoPro footage, 100%, is all deleted all the time. If there's one clip, I'll save it. Every clip on my phone lives on, because I never delete my phone. It just goes to the cloud, so whatever. And the big camera, the Sony, that usually gets deleted, but I do try and save a few clips, because that's usually where the really good stuff is.

Trevor

Wild. Okay, what else?

Matt

I was just going to say, lots of times when I have to give people clips or send in clips, or even for my season edit, I just pull clips straight out of the daily videos, because I render them in such high quality that you can take that full video, find the segment, chop it right there and send it out. That's the easier way to do it, because anything I didn't save or didn't put in the video wasn't good anyway. Sometimes it feels repetitive to me when I'm using so many clips from the daily videos, but I have so many clips that it doesn't really matter.

Trevor

Absolutely.

25:57 YouTube tips: thumbnails, titles and letting it happen

Trevor

Okay, so let's transition to YouTube. Your bread and butter is YouTube. After this being your fifth year, what are some tips if I want to increase my YouTube game? Say I like to ride snowmobiles and I want to post snowmobile content, or maybe not even snowmobiles, maybe it's whatever industry I'm in for my job, or my hobbies. What are some things you've learned through these four or five years of spending a lot of time on the platform and paying attention to the metrics?

Matt

I definitely don't think I'm the best person to ask those questions to. I'm running a successful YouTube channel, but that's because I'm doing something nobody else was doing yet. Somebody could easily come along and do what I do and do it better. There's other people doing something similar, but I was more or less the first one who went as hard as I did, literally every single day. It's hard to compete with that, because most people can't go out there and ride every single day and make a video.

But if you're trying to make content for something you love, if you share that passion and make content that's entertaining and relatable, that's where it's going to do well for you.

Trevor

Yeah, I think so. So no tricks? Thumbnails? Have you got some tricks in the bag, or are those locked away?

Matt

No, I don't have any special tricks. There's so many YouTube videos where people tell you what to do, which doesn't necessarily relate to your niche. But thumbnail, super important. Title, super important. I try and keep it short and sweet. Lots of guys, when they go out to film a video, have a title and a thumbnail planned before they even make the video, whereas I'm just winging it every day.

Trevor

I'm not sure I really like that, because at that point you're crafting it. It's not organic.

Matt

It's not naturally happening.

Trevor

I understand there's probably times where you have to manufacture some of that to keep up with a production schedule, if that's what you're doing.

Matt

Yeah, like if I have a specific video I'm trying to do, like winter camping, I knew what that was going to be ahead of time. But I just let things happen. I don't plan anything for the most part. Go out, have a good time, and whatever happens, happens. Usually when something exciting does happen, I'll be like, there's my moment, there's my title, there's my thumbnail.

Trevor

Well, that makes it easier for sure. You have that dialed in before you come back to the old editing board.

29:08 Which sled is his favorite

Trevor

I've got questions for you around this, because you're one of the few who get to ride snowmobiles on multiple different platforms. I'm sure this question gets hammered to you all the time, and you probably already know what it is. I know your answer is probably β€œdepends on the day, the terrain, the conditions.” But say you've got to walk into your shop and you can only come out with one for the entire season. Which one are you coming out with?

Matt

It depends on the year. Last year it would have been the Ski-Doo. The year before, I preferred the Polaris. But if I could have my perfect snowmobile, it would be a Ski-Doo motor and a Polaris chassis.

Trevor

Okay, so can you build that?

Matt

Can I build that? Personally?

Trevor

That would be some really good content.

Matt

Yeah, that would be.

Trevor

Why aren't people doing that? Why hasn't someone done that? You've probably got some connections. Can't you make that happen?

Matt

It's a lot to make that happen. You'd have to put a lot of thought into that one.

Trevor

A lot of thought, a lot of resources, money.

Matt

To do it right. And I don't think I could do it right. That's why I haven't really looked at it that seriously.

Trevor

That's why you have one of each, right?

Matt

A couple of each, actually. I feel ridiculous when people ask me what I'm riding or what I have for a snowmobile, because it's like, oh, I have this, this, this and that, for one person. But it's a business, right? All these sleds have their purpose, and they do pay the bills.

Trevor

Yeah, that's awesome.

30:45 His sketchiest moment: triggering a slide

Trevor

As far as out on the mountain, just in your last season, was there anything super sketchy that maybe wasn't on film, that we didn't get to see?

Matt

Last year I wouldn't say anything super sketchy happened. We were in some pretty big terrain some days, and I do always get nervous around that. But I'd say my sketchiest experience on a snowmobile was, I think, the first year I started making videos. I was riding with a couple guys I'd never ridden with before. I was still at that point where I wouldn't ride by myself, but I didn't have anybody to ride with, so I'd make some friends. It was two guys, I think originally from Ontario, living in BC, and they wanted to go on this exploring mission. I like exploring, so I said sure, let's do it.

So we go into the zone, trying to get to this pretty crazy place, and the avalanche risk is high. It was pretty variable through the elevations that day, and I was definitely a little timid. They were playing on this big face, trying to climb it, and I sat way back. I'm like, no, this is no good.

They did that for maybe 15, 20 minutes and slowly veered off to the side. I'm like, okay, there's some trees around there, I'll go give it a pull, because I was fairly confident I'd be able to make it. So I go up the hill, cut this way, cut back, and then I cut down. When I cut down, I triggered a slide. There were some trees, but nothing substantial enough to hold anything. Luckily the snow was wet and heavy, so I stayed on top of it and slid down the hill about 200 feet. So not very far, and it wasn't a very thick slab, but looking at the terrain around us, if all of that had gone, I would have been dead.

I haven't ridden with those guys again. I don't have anything against them. Everyone has their own risk tolerances and understanding when they're riding with a group. They didn't even realize what had happened at the time, and I was pretty shaken, so we just headed out after that.

Trevor

That for sure makes it tough, man. When you ride with the same crew, you're all on the same thought process and you know what your risk tolerances are, so you don't get put in those pressure situations where you wonder if they're going to get you to do these types of things. That sometimes makes it difficult riding with new people. But you're calling the shots now, right? Dude, this is my YouTube channel, I'm calling the shots here, not you.

Matt

It depends who we're riding with. I've got one good buddy who pushes it pretty hard sometimes, and I'll just stand back, let him do his thing and watch. I don't put myself in more danger than I'm comfortable with. I learned that. I've taken my avalanche safety training, level one and two, and I'd like to take some more backcountry emergency preparedness classes, so when stuff goes wrong I'm more prepared. Because it's not if it's going to happen, it's more about when.

Trevor

Right. I mean, dude, you're playing the averages game. You're walking a fine line there, bud.

Matt

Yeah. And it's not even always about avalanches. Jumping, breaking bones, there's so many things that could go wrong.

Trevor

When you're out there as much as you are, for sure.

Matt

Yeah, exactly.

34:52 Fire round: three mods

Trevor

So I've got a fire round. I don't know if you saw these questions I have for you, but at the end of every Sledder Cast podcast we try to have a lightning round. We've got two questions. The first question: you've got a clean, naked snowmobile, all clean, and you only get three mods, three things you can do to that baby. What are they? Obviously a wrap doesn't count.

Matt

Okay.

Trevor

We'll make it harder. A wrap doesn't count.

Matt

So I always put on a finger throttle. I've been running that for a long time. I would like to try some shocks. I haven't done shocks yet, and everybody always says shocks. And then three, bumpers, obviously.

Trevor

So finger throttle is number one. That's the first thing you're doing.

Matt

Yeah, finger throttle. Two would be bumpers, and the third one's going to be shocks, because everyone says that. And why not, right? Maybe bumpers are even number one.

Trevor

You need bumpers, though.

Matt

Oh, did you see some of my carnage from last year? Yeah, I need bumpers.

Trevor

Otherwise you order one wrap and we've got to ship you like four copies.

Matt

Yeah.

Trevor

You'd be buying new hoods, right?

Matt

Yeah, just boom. I need some stronger running boards, too. Almost folded those in pretty good last year.

Trevor

That wasn't very lightning, but that was just the first question.

36:15 The one thing no one knows about Muskoka Freerider

Trevor

Okay, so the last one: what's one thing that most of your subscribers and followers don't know about you? What secret do you hold?

Matt

You know, I thought about this when I was walking over here, and I'm like, I don't have a good one. But I've never actually broken a bone.

Trevor

Hey, that makes two of us. So this finger looks pretty weird, though, doesn't it? You chopped that finger off, didn't you?

Matt

My dad chopped the tip of my finger off.

Trevor

Gosh.

Matt

So it's at our cabin on the lake. We're hooking up the floating dock, he's holding up the ramp, and I was 12 years old. He said, β€œSee how far it is before we can put the pin in,” as he's holding this dock up. So I stick my finger in the hole where the pin goes, to see...

Trevor

Oh my gosh, I'm hurting already.

Matt

He couldn't hold it anymore and he dropped the dock. My finger stayed in there and held the dock up.

Trevor

No, no, no.

Matt

12 years old, blood squirting out. So that was fun.

Trevor

So did it do a clean shear right there, like the tip of it?

Matt

My nail stayed. My finger was just in there, and it didn't shear it right off. It scalped it. You can see how far back it goes there.

Trevor

It looks good. Any feeling in there?

Matt

Yeah. It used to be really sensitive. Now it feels pretty much like any other finger.

Trevor

Well, it was, what, 16 years ago?

Matt

Yeah, a long time ago.

Trevor

Glad you recovered from that. Well, there you go, now we know. Now when we see that finger in your videos, we know the reason.

Matt

You can't even really tell. It's just a little pointy.

38:07 Merch, and how to support the channel

Trevor

A little pointy. Nice. Well, cool. That's great. That's it, dude.

Matt

Thanks for having me.

Trevor

I appreciate you giving the Sledder Cast your first podcast.

Matt

Yeah, thanks for breaking me in.

Trevor

Now you're going to go bang them out all over the place.

Matt

Oh, I don't know about that.

Trevor

We're going to have the Muskoka podcast here in a couple weeks.

Matt

I'll start my own. No, I'll just be a guest. I don't like the pressure.

Trevor

Well, you've got some cool new merch. I've been digging this hat you have here. Is that available on Freerider Filmz?

Matt

Not yet.

Trevor

Is it going to be?

Matt

It will be at some point, maybe when we launch some type of giveaway again this year. There's some other cool stuff up there, though.

Trevor

Nice. Okay, so if we want to go learn more and support the channel...

Matt

Obviously subscribe to Muskoka Freerider. Watch all the ads, don't skip them.

Trevor

Right to the end.

Matt

Right to the end. Watch the entire video and leave some comments.

Trevor

And honestly, we do a lot of desk work at Deviant Ink, and it's nice to throw some of those videos on and just let them play in the background.

Matt

I love to go back through the videos this time of year and reminisce on last winter.

Trevor

I bet. That's great. Cool, man. Okay, well, you've got some parties to go to later tonight and some work to do over at the booth, so we will shut this down. Appreciate it.

Matt

Thanks again.

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